VMDO Networking Breakfast
I’m very excited to be taking part in the next VMDO Networking Breakfast on Wed May 13 on behalf of Bolster! Find out more and register here.
What a Post-COVID World Looks Like
The world right now is scary and weird. But humans are also funny. We react to situations in really odd ways. Here are some of my predictions of behavioural/societal changes I reckon we’ll see as a direct result of this pandemic.
What *Insert Extremely Mundane Thing* Are You?!
What is Spark AR, how do you make one, and most importantly… how do you get people to use them?
Digital 2020
Hootsuite and We Are Social have just published their excellent annual report about how the world uses the internet for 2020. Here are my key takeaways for Australian advertisers:
State of Disruption: 2019
Facebook’s annual State of Disruption Report came out at the start of October, but it’s taken me 2 months to digest because it’s a hefty 72 pages long. Here are three of my fave Facebook tips for building businesses to break industries.
2019: Year in Review
This year was a milestone year for me – 10 years in the music industry. An entire bloody decade. Here’s a list of some things I did in 2019 that stuck out in my head.
MusicACT workshop
I’ll be visiting our capital to run a workshop for MusicACT aimed at music industry professionals keen to implement digital marketing for the first time.
BIGSOUND 2019
Another year, another BIGSOUND, another post-BIGSOUND cold ? Here’s my annual list of highlights and discoveries in Brisbane with my Bolster fam.
The A-Z of New Music Marketing
I covered off the A-Z of new music marketing at CHANGES. Here’s a deeper breakdown of 3 of my favourite things we covered.
EMC Connect Melbourne
I was fortunate enough to speak at EMC Connect’s panel on The Growth Guides: Prioritising Community panel. We discussed how to build strong online and offline music communities, and what is key for generating support, real engagement and fandom (not just stats).
Indie-Con 2019
See you soon, Adelaide! I’ll be attending the AIR Awards, and also speaking on Tech Health for Indie-Con 2019.
VMDO Digital Masterclass
I’ll be hosting a Bolster digital masterclass for the music industry, as part of the VMDO’s Experts In Residence program!
Splendour #5
The #SITG2019 campaign marks my fifth year of working on Splendour In The Grass via Bolster, and this year was pretty epic. Not only did we sell out the festival at a record capacity, but this time round Bolster’s Creative team also got involved.
So, What’s on for 2019?
February. It’s that time of the year: people forget their NY’s resolutions, everyone’s back in the swing of things and data reports from the past 12 months start sliding into my inbox. Here are some of my top 2018 report picks.
Music Industry Pathways Program
I was honoured to take part in The Push’s Music Industry Pathways Program for 2018 as a mentor.
Not All Streams Are Created Equal
My thoughts on how streaming numbers translates into ARIA chart success in Australia.
Digital Strategy Innovation Summit
What I learnt at the Digital Strategy Innovation Summit in Sydney.
Live Music Professionals
Thanks again to Sarah and the Music Victoria team for shipping me off to Ballarat for a wonderful edition of the Live Music Professionals conference.