My name is Paige X. Cho and I’m a music strategist.


I love music, and I’m here to connect music with audiences. As a music marketer and strategist, I have helped my clients sell over a million tickets over the past 5 years, land multiple #1 ARIA albums and release hit singles that have clocked over a billion Spotify streams.

I’m currently a Senior Music Strategist at Bolster, Australia’s premier entertainment & culture marketing agency. My clients include Splendour In The Grass, Elton John, Adele, Sia, Queens of the Stone Age, Flume, Tame Impala, Falls Festival, Laneway Festival, Beyond The Valley, The xx and many more.


My specialities are consumer psych, digital advertising, festival advertising strategy, album go-to-market plans and artist profile building.

I’m on the Board for The Push (youth music NPO) and an industry representative for Music Victoria’s COVID Advisory Panel. I’m passionate about BIPOC and youth involvement, participation and equality in the arts. 

Check out my LinkedIn profile for interesting links, my blog for longer ramblings about music marketing and here for a list of upcoming speaking engagements.

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