Let’s talk about the U16s social media ban (again)
I moderated a panel last month about Australia’s U16s social media ban, and it became clear very quickly that no one in the room agreed on what the ban is actually doing to young people.
Behind The Ticket
Bolster and Tixel have released our fourth annual ticketing state of play report.
Kicking Kids Off Socials: Good, Bad, Brilliant?
The Australian Gov has given tech giants a year to remove U16s from the app. Is this a change for good, or will kids be worse off?
I’m Calling It: No One Cares About Your Exxy Domain
Considering paying a domain flipper for some fancy URL? Think again.
When TikTok Tumbles
Incoming social media bans for Albania, Australia and maybe the USA… Local bans can have big global impacts for brands, creators and consumers. P.S. Pic is AI generated hence the Indian Indean.
Welcoming Our Robot Overlords?
ABC News Radio called me to talk about the “new” Beatles song, released, with a little help from my friends AI.
The trolley problem, the COVID vax & The Voice
Where do you sit in the Voice Referendum? Are you hoping to throw your vote and not rock the boat?
Layne Beachley Made Me Cry
And other things that happened to me at the TikTok Accelerator Retreat for 2023 in Noosa.
Thread All About It
Meta just launched Threads, and I have all the thoughts. Some good, some bad, some personal.
Pushin’ On
I recently wrapped up my three-year tenure as a board member for The Push, and got quite emotional towards the end. Here are my (somewhat mushy) reflections on what it was like.
Music marketing learnings from this year
As the countdown for 2023 looms large above us, it’s time to reflect on the year that’s transpired and look to the new year. Here are my top learnings that I’ll be taking into my marketing campaigns for 2023.
Filling the Twitter-shaped hole in your marketing plan
As Twitter wildly and publicly unravels before our eyes, it’s time to ask… is there still a space for Twitter in your marketing plan? Here are my suggestions for what artists can sub for it, depending on how you use it.
Why I was wrong about Lime Scooters
When Lime Scooters launched earlier this year in Melbourne, I distinctly remember having several conversations where I loudly declared that their days were numbered. But then the opposite happened. Lime Scooters thrived. So much so that now some are calling Lime Scooter users pests. In hindsight, here’s why I was so wrong about Lime Scooters.
A very belated BIGSOUND recap
BIGSOUND this year was pretty special. It's been three years since we collectively converged in the valley, and it felt like we hadn't skipped a beat. But it wasn't quite the same. It's been a weird three years, and there were lots of meaty conversations about the state of the industry and the future of the music business. Here are my takes on the current market.
Is the funnel dead?
The practically vintage marketing purchase funnel has always sat uneasy with me. Here are a couple of other models I’ve been eyeing off recently, and why none of them are perfect.
What makes content good?
This inquiry came up recently during a Bolster marketing workshop I was running for AIR’s Women In Music program, by an artist after hearing me talk about content incessantly for over an hour.