Where do you sit in the Voice Referendum? Are you hoping to throw your vote and not rock the boat?

And other things that happened to me at the TikTok Accelerator Retreat for 2023 in Noosa.

Meta just launched Threads, and I have all the thoughts. Some good, some bad, some personal.

I’m part of TikTok’s Accelerator cohort for 2023!

I recently wrapped up my three-year tenure as a board member for The Push, and got quite emotional towards the end. Here are my (somewhat mushy) reflections on what it was like.

As the countdown for 2023 looms large above us, it’s time to reflect on the year that’s transpired and look to the new year. Here are my top learnings that I’ll be taking into my marketing campaigns for 2023.

As Twitter wildly and publicly unravels before our eyes, it’s time to ask… is there still a space for Twitter in your marketing plan? Here are my suggestions for what artists can sub for it, depending on how you use it.

When Lime Scooters launched earlier this year in Melbourne, I distinctly remember having several conversations where I loudly declared that their days were numbered. But then the opposite happened. Lime Scooters thrived. So much so that now some are calling Lime Scooter users pests. In hindsight, here’s why I was so wrong about Lime Scooters.

BIGSOUND this year was pretty special. It's been three years since we collectively converged in the valley, and it felt like we hadn't skipped a beat. But it wasn't quite the same. It's been a weird three years, and there were lots of meaty conversations about the state of the industry and the future of the music business. Here are my takes on the current market.

The practically vintage marketing purchase funnel has always sat uneasy with me. Here are a couple of other models I’ve been eyeing off recently, and why none of them are perfect.

The Push’s 4-year strategy is here!

This inquiry came up recently during a Bolster marketing workshop I was running for AIR’s Women In Music program, by an artist after hearing me talk about content incessantly for over an hour.

Unpacking the mental heuristics behind vaccine hesitancy.

As the country eases its way out of lockdowns, Aussies are gearing up for a huge summer. Here are Bolster's top learnings for promoters looking to ramp up activity this summer. First published via The Industry Observer.

The data shows that consumer confidence hasn’t sky rocketed after we got through our Victorian outbreak in October. Punters are more confidence to attend gigs, but a lot of fears simply transferred from being worried about catching COVID to fear of cancellations. Here are my thoughts on how event organisers can be smart with all this in mind.

Looking at the standard marketing conversion funnel but translated for dating.

A fascinating BBC podcast about blood types made me think a bit deeper about channel planning in marketing… From a science perspective, diversity is key to our survival as a species, and the same can be said about marketing.

​How can South East Asian artists start building their presence and introducing their music in Australia? Here are my thoughts, after appearing on a panel for Gig Life Pro alongside Jerry Soer from Collab Asia.

Facebook and Apple… two of the world’s biggest tech companies, and they could not be more different to each other. Their newest beef about privacy and tracking has gotten some pretty heavy media coverage recently, and for good reason. This is likely going to change digital advertising and content consumption models for the long haul.

My prediction for 2020 was cultural diversity… Was I right? And what’s on my radar for 2021?