My name is Paige X. Cho and I’m a music strategist.


I’m an advertising strategist curious about music, data-driven marketing and consumer psychology. My role at Bolster combines my psychology background with digital advertising experience and an over a decade of music industry knowledge. As the agency’s Senior Music Strategist, my work includes Splendour in the Grass, London Grammar, The xx, Falls Festival, Elton John, Sia, Angus & Julia Stone, Queens of the Stone Age, Adele, Groovin The Moo, Laneway Festival, Bluesfest and many more.

I’m also on the Board for The Push, an incredible non-profit org that supports the Victorian youth music community. When I’m not working on big picture music stuff, I love to dabble in art (#linework for life), play keyboard in Fever Land, and try to convince people that drinking instant coffee is okay. Don’t judge me, okay?!

Check out my LinkedIn profile for interesting nuggets that have piqued my interest, or blog for longer ramblings about music marketing.

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