The Austin Buzz

March 10, 2017


SXSW is almost upon us! While I’m not headed over to the States for the music/tech/film conference, Bolster is still in on the action with another ‘buzz’ site.

This time round, the Bolster Creative team have created The Austin Buzz, an unofficial social media hype site. If it looks familiar, it’s because it’s the same technology we used for last year’s BIGSOUND Buzz app.

The Austin Buzz pulls together social media data around all the music acts trying their hand at South By this year, with info being drawn from public Facebook, Instagram and Twitter posts. User mentions/tags are also weighted according to the authority of the social media post’s author. In other words, a Pitchfork mention has more gravity than your mum on Twitter, sorry… There’s a nice little write up on The Music Network if you want to read what Alex Zacca had to say about it.

Kudos to the design team for their top notch graphic design work, which you can check out on this very monochromatic Instagram channel.

Side note – very pleased to see some amazing Aussies musos representing our fine country in Texas this week, including the likes of Kučka, C.W. Stoneking and Alex Lahey.


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