https://www.paigexcho.com/blog daily 0.75 2025-09-12 https://www.paigexcho.com/blog/kicking-kids-off-socials-good-bad-brilliant monthly 0.5 2025-01-01 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/aaaee257-8d40-4547-9e15-5eec6cd1f611/Screenshot+2025-01-01+at+11.45.25%E2%80%AFAM.png Blog - Kicking Kids Off Socials: Good, Bad, Brilliant? - Make it stand out Comment section from an influencer telling people to buy bottles of ‘saliva spray’ from her Amazon shopfront, as part of her non-negotiable hygiene tips. https://www.paigexcho.com/blog/no-one-cares-about-your-exxy-domain monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/342b4c03-c947-45b7-9d4c-632f74cf5099/Screenshot+2024-12-26+at+1.27.51%E2%80%AFPM.png Blog - I’m Calling It: No One Cares About Your Exxy Domain - Make it stand out The rollingstone.com.au domain as of December 2024. Utter garbage. https://www.paigexcho.com/blog/when-tiktok-tumbles monthly 0.5 2024-12-26 https://www.paigexcho.com/blog/why-connections-has-a-chokehold-on-me monthly 0.5 2024-10-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/f602083d-e201-4bb9-9904-494aa205a5e3/1000052221.jpg Blog - Why ‘Connections’ Has a Chokehold On Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/welcoming-our-robot-overlords monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/987a5df8-bd76-4d80-afb8-1bbae84f89d8/Screen+Shot+2023-11-11+at+11.21.40+am.png Blog - Welcoming Our Robot Overlords? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1bfcd356-c505-41ca-9498-9c36428d6454/Screen+Shot+2023-11-11+at+11.35.27+am.png Blog - Welcoming Our Robot Overlords? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/the-trolley-problem-the-covid-vax-amp-the-voice monthly 0.5 2023-10-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1697096426485-KL1JUESZ5UKMQFVE4LUT/image-asset.jpeg Blog - The trolley problem, the COVID vax & The Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/5a38bf18-43a3-47f6-a2f8-63d73c9895ab/Social_Post_Im_Voting_Yes.jpg Blog - The trolley problem, the COVID vax & The Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/layne-beachley-made-me-cry monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/f70dbdf9-8a40-4c58-984e-0d3515b905e4/TikTok+Wednesday+23+August-35.jpg Blog - Layne Beachley Made Me Cry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038928932-IAE9O72D36NNFDRJT3O6/TikTok+Wednesday+23+August-13.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038934538-IERXR73S7OOW93YLB2YM/TikTok+Wednesday+23+August-41.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038913530-J16QONP7V9F55NSENIYD/TikTok+Thursday+24+August-10.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038914570-HNQAAKUOIT5WPBOE7LE9/TikTok+Thursday+24+August-15.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038915810-0K56OB0Q4PNFSZ8KYY3J/TikTok+Thursday+24+August-70.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038918274-RZMN3MEAA8JM0W53LRZ3/TikTok+Thursday+24+August-91.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038918889-F61PKNVRHJWT933NZATN/TikTok+Thursday+24+August-115.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038921340-C9RDI4NRIPB4DHXETEIZ/TikTok+Thursday+24+August-191.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038922516-B4M9IN82WLW9NLACWGK0/TikTok+Thursday+24+August-216.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038924591-1A3YEGGZ3UX2LWSSPRLW/TikTok+Thursday+24+August-228.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038925378-I3KMMV0BLGBIXYKKWVZ0/TikTok+Thursday+24+August-338.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038928163-8IKOHSQX3ROVI386913V/TikTok+Thursday+24+August-354.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038934329-MLGD3OM1X43I8GBG1EFL/TikTok+Wednesday+23+August-78.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038941553-T7ZPH6GQUN6IPQJBJSVZ/TikTok+Wednesday+23+August-87.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038937696-FG1N79MB9BB8T0ETB0O1/TikTok+Wednesday+23+August-90.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038946550-5SUXUTHWUKCRMOJJFDXJ/TikTok+Wednesday+23+August-180.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038947211-Q7W64HM9DUIT7BCCCCFQ/TikTok+Wednesday+23+August-230.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038951064-747HPF7YVZZMKSP60DE8/TikTok+Wednesday+23+August-240.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038951058-06JN5D5AWDLVD0ODOTV3/TikTok+Wednesday+23+August-244.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038954311-4NUH3WZN6C4QMIUK2UHB/TikTok+Wednesday+23+August-245.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038954971-HKLRVAQBDCV0WV4SSN5Z/TikTok+Wednesday+23+August-246.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038959613-7C335TZE95ST4455LVYE/TikTok+Wednesday+23+August-251.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038959838-BN3M7MHIR0VGFA7J70TA/TikTok+Wednesday+23+August-260.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038963559-PWW3HMEOWWLQRYVOARV3/TikTok+Wednesday+23+August-270.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038941567-07R0DTAA0GHXHP6O4C41/TikTok+Wednesday+23+August-96.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695038966250-EE8AHSYP6TMLQ7S3V0OC/TikTok+Wednesday+23+August-300.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695039233333-NDQ02B4UIM88BH26NC47/TikTok+Wednesday+23+August-99.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1695039232745-70FPAP2USX468UA3R065/TikTok+Wednesday+23+August-108.jpg Blog - Layne Beachley Made Me Cry https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/5ac781d7-eb52-4896-bbc1-26b7e778f132/TikTok+Wednesday+23+August-143.jpg Blog - Layne Beachley Made Me Cry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/db3283e7-36cf-4db3-8d67-6ede5e91a789/20230825_104657-01.jpeg Blog - Layne Beachley Made Me Cry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/thread-all-about-it monthly 0.5 2024-12-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/cac9bb2e-8208-470e-9334-392ff0284417/Screenshot_20230707_232818_Threads.jpg Blog - Thread All About It - The biggest one is that I’m reminded how cringe everyone gets when a new social platform arrives. The majority of posts on a new platform are from users talking about how they’re on the new platform and how great the new platform is. It’s like going to a fabulous party but then spending the whole time telling other people at the party how great the party is. Cringe aside, here are my unfiltered first impressions of Threads. https://www.paigexcho.com/blog/tiktok-accelerator monthly 0.5 2023-07-16 https://www.paigexcho.com/blog/pushin-on monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/0dd44250-ae65-4ba0-b4d3-5837ffecd087/20221129_182855-01.jpeg Blog - Pushin’ On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/music-marketing-learnings-from-this-year monthly 0.5 2022-12-26 https://www.paigexcho.com/blog/filling-the-twitter-shaped-hole-in-your-marketing-plan monthly 0.5 2022-11-13 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/c71febca-befe-422e-93aa-caced97f31f5/Screen+Shot+2022-11-13+at+10.46.46+am.png Blog - Filling the Twitter-shaped hole in your marketing plan Side note - you won’t find my original Tweet to Neil Gaiman anywhere because I deleted my Twitter account after reading ‘So You’ve Been Publicly Shamed’ by Jon Ronson. Highly recommended read for anyone who is on social media. https://www.paigexcho.com/blog/why-i-was-wrong-about-lime-scooters monthly 0.5 2022-11-11 https://www.paigexcho.com/blog/a-very-belated-bigsound-recap monthly 0.5 2022-11-07 https://www.paigexcho.com/blog/is-the-funnel-dead monthly 0.5 2022-06-26 https://www.paigexcho.com/blog/pushing-ahead-the-next-four-years monthly 0.5 2022-04-28 https://www.paigexcho.com/blog/what-makes-content-good monthly 0.5 2022-03-13 https://www.paigexcho.com/blog/marketing-a-vaccine monthly 0.5 2021-11-22 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/a3cc8db0-f7a1-4e4d-8c54-e4e79ac4d508/20210930_123159-02.jpeg Blog - Marketing a vaccine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/australia-were-back-now-what monthly 0.5 2021-12-08 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1638953000046-ZY9VU22WDGVEY79NKXDS/unsplash-image-bn-D2bCvpik.jpg Blog - Australia, We’re Back – Now What? Bolster’s guide to selling tickets this summer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/gqvd0fo9fx5pgcyhfuzgf9euxj4qpk monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/dating-marketing-funnels monthly 0.5 2021-11-22 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1634803695997-O6WIM2YNOCLGJ9VEU6BB/Screen+Shot+2021-10-21+at+7.06.19+pm.png Blog - Dating x Marketing: Funnels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1634803649757-G0TTXPV9IBB3B0TXGIKG/Screen+Shot+2021-10-21+at+7.06.15+pm.png Blog - Dating x Marketing: Funnels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/marketing-diversity monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/finding-a-new-audience-in-australia monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/facebook-vs-apple monthly 0.5 2021-11-22 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629375804471-DN34I5J6QW8CIWI875YU/Screen+Shot+2021-08-19+at+10.23.08+pm.png Blog - Facebook vs Apple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/was-i-right-about-2020-and-am-i-right-about-2021 monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/bigsound-2020 monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629376163982-03OWF1IRCAX8FHV2Q59X/Paige-X.-Cho-tile-1024x1024.png Blog - BIGSOUND 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/campaign-notes-all-time-low monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629376568278-1404XZ42SLSAGTAWXOML/Screen+Shot+2021-08-19+at+10.34.47+pm.png Blog - Campaign notes: All Time Low - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/nailed-it monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629711792044-6HY6W5Y8I153O19QPEHU/Screen+Shot+2021-08-23+at+7.42.39+pm.png Blog - Campaign Notes: Nine Inch Nails - Nine Inch Nails dropped a new merch collection yesterday. While one of the world’s biggest bands releasing new goods is nothing to write home/about on my blog, something was different about this… They haven’t released new music in over half a year. They’re not on tour. They’re not promoting anything. Instead their Pandemic 2020 collection is a re-imagining and re-purposing of their existing catalogue for the weird state of the world. They’re taken releases from as early back as 1992, and used them as a pointed statement about COVID-19 and the US political climate. https://www.paigexcho.com/blog/why-im-worried-for-the-music-industry monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/qy2efeirks8fb2hp7ocyk28t7h29uz monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/q31ka7o753sh4pi8azgaqz7yrjj5rh monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/wxlpezhokn5116p7ww2i2jbm99hp6z monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/0qrminttx5rjrvyddl6kx8uaq83jgy monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/gi0trwan8xmxmg9v885adlebjv6tls monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629712594114-MNUB5BN9DPGFYHCLUT5T/Artwork-VNB-socialmediatrends-lowres.jpeg Blog - VMDO Networking Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/ced1nr7ji2j6v1x3hhwhhaogbzeb5m monthly 0.5 2021-12-12 https://www.paigexcho.com/blog/kx0b1099n3o538eivgctc5dv3y1vcs monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629712890177-21T97RBO99ZHSD0B8DWI/G2A5343-2-1024x626.jpeg Blog - Cultivate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/ahnvu9xbmwofht9rbkx364mtnq960u monthly 0.5 2021-12-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629713033808-RK8VT1B39ON6CAIV93XQ/IMG_20200215_132233_966.jpeg Blog - What *insert extremely mundane thing* are you?! - Your distribution plan should be like this: Use it yourself, so your followers try or save the filter themselves. Seed it out to other key users. This includes media outlets (perhaps you can book this as part of your publisher deal), artists on your lineup, brands you work with, staff, venues, collaborators, friends or influencers. Re-share other users using your filter as Instagram Stories. Maybe create a permanent Stories highlight with all of these somewhat permanently. (Obviously they need to tag you. This one only works for promotional filters tied back to celebs, artists and brands because no one is going to tag some random teenager in Adelaide who’s created a filter.) Or use the filter on other humans using your own profile. You could film fans, punters, people at your venue/festival/gig or complete strangers on the street with the filter, obviously with their permission. Post on social media (Facebook, Instagram, Stories, Twitter, your blog, wherever). Tell people to go to your profile and hit the filter tab (under your Story highlights, the section where you toggle between your pictures, IGTV and photos you’ve been tagged in). This is the only way to find specific filters at the moment. (Screenshot if you are confused!) https://www.paigexcho.com/blog/sm6t2da7ir3uux0004ab9ia5vonzmh monthly 0.5 2022-01-01 https://www.paigexcho.com/blog/qpl73gvhlbb9hlsnm4n4xcl2mnxmoe monthly 0.5 2022-01-01 https://www.paigexcho.com/blog/f0tubkao7ziwtxt2hxdigjedqtaelf monthly 0.5 2022-01-01 https://www.paigexcho.com/blog/xrs2qru0ut7m0dbmav9rwnaz0lpwzb monthly 0.5 2022-01-01 https://www.paigexcho.com/blog/i9luwy51szbzdezszjo9ygx4ah7599 monthly 0.5 2022-01-01 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629713663275-SH8SF1MEP3T61D8QAQ99/20190902_221711-02-1024x668.jpeg Blog - BIGSOUND 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629713494673-3JVXA7CPGGY070JQLMIS/image_from_ios-768x1024.jpeg Blog - BIGSOUND 2019 https://www.paigexcho.com/blog/ielm6o59sacicbi8f0iyoy1zshnpjv monthly 0.5 2022-01-01 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629714062858-DQQIK7VEJ6EIQQHGM9EP/0.jpeg Blog - The A-Z of new music marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/emc-connect monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/indie-con-2019 monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/2019-f8 monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/vmdo-digital-masterclass monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/sitg-2019 monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/2019-trend-predictions monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/music-industry-pathways-program monthly 0.5 2022-01-02 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629714925345-16D4Y2881DJ4X687320M/Screen+Shot+2021-08-23+at+8.35.04+pm.png Blog - Music industry pathways program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/not-all-streams-are-created-equal monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/digital-strategy-innovation-summit monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/nugmu83rj8810ne2brmwynuav8cls7 monthly 0.5 2022-01-02 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715206236-IBDF0NFQ1180M7KJLZH1/DSC01364-1024x683.jpeg Blog - Live Music Professionals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715128892-OICE73I4Z1U2JS1XAHFA/DSC01315-1024x683.jpeg Blog - Live Music Professionals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/clb7yf2l2awbft7uiwghxc18p213vt monthly 0.5 2022-01-02 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715414472-6TFRV92OTGM1HEUDNQHW/Screen+Shot+2021-08-23+at+8.43.04+pm.png Blog - BIGSOUND: Edition 7 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/creative-forecasting monthly 0.5 2022-01-03 https://www.paigexcho.com/blog/bigsound-2018 monthly 0.5 2022-01-02 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715648667-PFYFX7V5WW2EK7IQG0KP/24153942288631d53011c76e6133ee02_XL.jpeg Blog - BIGSOUND 2018 - The final BIGSOUND 2018 announcement is here… and I’m super excited to be speaking this year! Just casually listed with other Ps like keynote speaker Paul Kelly and the incredible Patience Hodgson. #notfangirling https://www.paigexcho.com/blog/changes-2018 monthly 0.5 2022-01-03 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715881881-G4DLGYYDL51C3XFNI8E6/CHANGES-Music-Victoria-Presents-Artist-Led-Digital-Masterclass-7.jpeg Blog - CHANGES 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629715859366-3COHHQ6MQSA2UVN9HS95/CHANGES-Music-Victoria-Presents-Artist-Led-Digital-Masterclass-13.jpeg Blog - CHANGES 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/oh6p0tbr5b489y204p7q1r8pbrxcem monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/ss6z9wzj0v8utx8ihsnv1sf543xt03 monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629716172777-JEZIFWLIDB6VB0QP06WS/Screen+Shot+2021-08-23+at+8.55.41+pm.png Blog - YouTube Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/spotify-hate-content-hateful-conduct monthly 0.5 2022-01-02 https://www.paigexcho.com/blog/f8-announcements monthly 0.5 2022-01-03 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629716550427-AQJ0MEX38AO52YVDHP17/Screenshot_20180510-222812_Instagram.jpeg Blog - F8 announcements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/vsbb0x4r1tt80ovhmxjecjiyqt82v6 monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/gy8lw8c6ox1o0scsha5850wmzng6ks monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/chrouzvpl8cwptaet28qhvif7ilzm8 monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629716780570-E99FNR5YOPU28FNW327Z/Screen-Shot-2018-04-26-at-11.52.00-pm.png Blog - Clicks vs tix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/p3a258oshhxlid7l4gk8uer7tapleo monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/oqstaqp02yxtqvd7inrn01z3id1cw8 monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629717393335-RZS8OUD2ZKXFA0LQGVCP/20180308_094859-011.jpeg Blog - IWD2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/a37bwzr2zrmmihsbn5i60o1sxmh3cd monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629717535018-FHAUQBVTVZB085W233A2/20180312_123131-01.jpeg Blog - Peak productivity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/3i9431cu6pje04xxwt32jpctop31bg monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629717672660-GILJ7PFAEAZ4OI9RPZU6/Screen-Shot-2017-12-13-at-1.53.31-pm.png Blog - 2017 wrapped up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/ebci7toicb8cbv25t3ee00xj8fvvxr monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/t1dgrsg3lnodqnnulg7f4eg7rk39xk monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629718407768-EB1VZN763NUXFDOYP4YD/Screen-Shot-2017-10-20-at-8.28.19-pm.png Blog - LNWY, another venture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629717912270-YXIL7VU2XMXYG82YF2SZ/Screen+Shot+2021-08-23+at+9.24.56+pm.png Blog - LNWY, another venture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/dwcpkzo5u2f5smpl5v0trfsbrroabg monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629719282411-APX7OKDL36BQG71ZX07T/Screen+Shot+2021-08-23+at+9.47.13+pm.png Blog - BIGSOUND 2017 wrap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/ir20wu7cwzexfa7zojpipyr1dowcdo monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629719500325-8UTQ2WX08AYTQHFUKCSV/Darts_BigSound_2017.jpeg Blog - BIGSOUND itinerary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/873ukccrks0lrcv8orbxw0r9h2bge5 monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/c7kaqueezig392aqnofnqusyrshks3 monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/sasw3op6j0ppjj9wm0rli1f6djesh6 monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629719809660-MHCYTGC3YLYXK4S62URE/14642410_1513279318700785_8884217436477960852_n.jpeg Blog - The 8 Percent, and the role of the label - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/purkzi706t6qx8v7lejka8auom0tr1 monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1629719918998-G5XEUZU95GIYURWL6YIG/14264016_10153258224382706_3264455639786747244_n.jpeg Blog - Masterclass, round 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.paigexcho.com/blog/w4fr7bjf4fom1d3jlqvoth138444c6 monthly 0.5 2021-08-23 https://www.paigexcho.com/blog/tag/covid monthly 0.5 https://www.paigexcho.com/blog/tag/festivals monthly 0.5 https://www.paigexcho.com/blog/tag/URLs monthly 0.5 https://www.paigexcho.com/blog/tag/covid-19 monthly 0.5 https://www.paigexcho.com/blog/tag/domains monthly 0.5 https://www.paigexcho.com/blog/tag/case+studies monthly 0.5 https://www.paigexcho.com/blog/tag/marketing monthly 0.5 https://www.paigexcho.com/blog/tag/vaccine monthly 0.5 https://www.paigexcho.com/blog/tag/mental+heuristics monthly 0.5 https://www.paigexcho.com/blog/tag/music+marketing monthly 0.5 https://www.paigexcho.com/blog/tag/music monthly 0.5 https://www.paigexcho.com/blog/tag/psychology monthly 0.5 https://www.paigexcho.com/blog/tag/dating monthly 0.5 https://www.paigexcho.com/blog/tag/domain+flipping monthly 0.5 https://www.paigexcho.com/blog/tag/marketing+theory monthly 0.5 https://www.paigexcho.com/home daily 1.0 2025-09-12 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/57012af8-386b-4a2a-917e-1e75e5d17425/20240210_225454-01.jpeg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/caed7a86-8478-4617-8efc-9a08a2e8a355/20240603_140912.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/6c2abb74-c0f6-4ad8-9ae7-70c41f366493/Paige.jpg https://www.paigexcho.com/contact daily 0.75 2021-11-21 https://www.paigexcho.com/public-engagements daily 0.75 2025-09-19 https://www.paigexcho.com/experience daily 0.75 2025-04-09 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/6c2abb74-c0f6-4ad8-9ae7-70c41f366493/Paige.jpg https://www.paigexcho.com/speaker-info daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/6c2abb74-c0f6-4ad8-9ae7-70c41f366493/Paige.jpg Bio + Pic - Key info Paige X. Cho - note the period after the initial! Pronouns are She/Her Media Director @ Bolster Identifies as Cultural and Linguistically Diverse (CALD) Based in Naarm, Melbourne VIC Australia Handy links you might want are my LinkedIn, Bolster’s LinkedIn and Bolster’s site To save my pic, right click on my face to the right and save it to your device! Or use this link. Shorter Bio Paige X. Cho is a marketer curious about consumer psychology, advertising and data insights. She’s the Media Director at Bolster, an entertainment & culture marketing specialist agency in Melbourne, Australia. Clients include Splendour In The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls, Laneway, Beyond the Valley, Pitch, RISING, Let The Eat Cake and many more. Longer Bio Paige X. Cho is a marketer curious about consumer psychology, advertising and data insights. She works at Bolster, an entertainment & culture marketing specialist agency headquartered in Melbourne, Australia. Her current role as Media Director combines her background in psychology, her passion for advertising and over 16 years in the music industry. Over the past ten years at Bolster, Paige has worked on the likes of Splendour In The Grass, Elton John, Adele, Sia, QOTSA, Flume, The xx, Tame Impala, Falls, Laneway, BTV, Pitch, RISING, Let The Eat Cake and many more. Paige specialises in advertising strategies, and is fluent in paid channels like Meta, TikTok, Snapchat, Google Search, YouTube, publishers, audio (radio, podcasts, digital), native content, programmatic, outdoor and TV (BVOD, linear). She’s also very interested in using AI in ethical ways to help the arts industry thrive and bring the best outcomes to arts audiences. Beyond her role at Bolster, she is also deeply committed to fostering access and equality in music, especially for women of colour. She is currently a Board Member for Melbourne Fringe Festival. She was also on the board of The Push for three years, a two-time AIR Women In Music mentor and has contributed to organisations like Creative Victoria, Music Victoria, Create NSW, The Environmental Music Prize and AIR in various advisory and assessment roles. https://www.paigexcho.com/exploring-ai daily 0.75 2025-04-19 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/05269099-5dcb-4338-b025-72414b899805/20250109_164235.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1738755962873-PGF0LZZJHKHHNL8MXEXS/unsplash-image-Uiro__CkZMs.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/fa7ba760-b5b3-4109-9f0c-8da4ba9a0987/20250204_191842.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/59fdbc38-94f8-4042-9124-2f8fc34d66a1/1000039296.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/1738668669249-4WA9XMQ6ENQCIVO1C5KN/unsplash-image-OVOjK3MuxEg.jpg https://www.paigexcho.com/ai-book-club daily 0.75 2025-04-18 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/ecbde5c8-04e2-423a-906f-9695a1f159a7/20250109_164235.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/9fc420ca-284d-42bf-9469-6a0daedd6b13/20241227_195520.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/283a8fd9-fe0e-4017-978b-1dfbf93e5145/20250126_123324.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/fa7ba760-b5b3-4109-9f0c-8da4ba9a0987/20250204_191842.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/42023db7-d5dc-44b7-bf4b-fdfbfbd369fa/20250225_104441+%282%29.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/7af506db-7238-4ce9-b496-1ce00cdc60ca/1000047286.jpg https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/33281e06-4595-49bd-a96e-ac97a2a78fa3/processed_20250121_194359.jpg https://www.paigexcho.com/ai-101 daily 0.75 2025-04-26 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/6311bf53-f550-435d-85d6-933d32e7b66c/giphy.gif https://www.paigexcho.com/theres-an-ai-for-that daily 0.75 2025-02-05 https://www.paigexcho.com/spaghetti-questions daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/611d7c4a6247af51cd2226c3/894924c4-34bb-48ef-af2e-599dc724caf1/Screenshot+2025-04-06+at+11.58.11%E2%80%AFAM.png https://www.paigexcho.com/key-ai-frameworks-ideas-1 daily 0.75 2025-04-26