My obsession with QR codes

June 9, 2011

I first heard about QR codes a while ago but didn’t really think about using them because I only had an iPhone 3G (not a 3GS) that could barely support any of my existing apps… Then I recently got an iPhone 4 and started scanning every single QR code I could find. My mother told me about some chef who paints QR codes onto cakes and food. And then I saw this awesome video about some cool guys in Hong Kong using them for music industry marketing and it blew me away:

Amazing stuff. So while I didn’t really have the resources (creative ability to make cool shapes, or a team of people to help me plaster the city with sticker bombs/posters), I did put together my own QR code campaign on a much smaller scale for Paper-Deer. Here’s the QR code I generated…

Which I then printed on stickers (QR code only) and flyers (with some text about how awesome Paper-Deer is or something…)

And the codes would lead the user to a landing page on the Paper-Deer website about folding their own paper origami deer. I made sure the post looked okay on mobile phones (the only issue is if people are on very small data plans because there are lots of photos). The plan is they hopefully find it very quirky then play around with the origami and perhaps check out what the whole site is about. People who use QR codes are more likely to be aged 18 – 35 (my blog’s key demographic) and by placing the stickers at tram stops in inner-city suburbs and near music venues I’m hoping to target music lovers. Some flyers have been placed in record stores. Some more flyers will be made soon. Here are some, ahem, pictures of illegal activity.



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