Social Media

Want my old job?!

July 3, 2014

Like I mentioned yesterday, I have a new job (huzzah) so my current contractor position is up for grabs.

If you’re a gun at copywriting, can tell the difference between a ‘twit’ and a ‘tweet’, and know your way around MailChimp… this might be for you. Main responsibilities are updating the various blogs, managing the social media channels and delivering monthly EDMs. Brownie points for photography skills/gear, graphic design know-how, video editing experience and events management.

Position description and application information here. Good luck!

P.S. If you want the inside goss, let me tell you this: the team are lovely, the office is gorgeous and in the city, and the job itself is actually really interesting.

An update on Miasto Creative (and my life)

July 3, 2014

Life never quite pans out the way I plan it.

I decided in mid-2013 that I was well and truly over working for consumer brands. Peddling eyeliner, tea bags and diapers to the masses is really not my thing. Don’t get me wrong, I loved working at Get Glossy. My clients were some of the loveliest people in the world. The GG team also knew me SO well that they played my favourite song (Pony by Genuwine) instead of singing ‘Happy Birthday’, and got me a sticky date pudding birthday ‘cake’ (because everyone knows that sticky date pudding is the best thing ever). How many office workers can say that?!

But I was sick of it. I was further and further away from my number one obsession (ahem, music). I quit and mapped out what the next 12 months of my life would look across my bedroom wall.


Plan A was to get another job in the music industry, and all I could really do to make this happen was to keep an eye out for jobs and network. The jumble of sticky notes pictured above was Plan B, my way of making a job for myself in the music industry if no one would hire me. This turned out to be Miasto Creative, which I officially got off the ground last month after a lot of time spent on setting up the site.

So obviously the universe decided to offer me a job back in music just after I launched Miasto Creative. I’m not going to complain about the timing though. I’m super excited about this new role, and I’m going to seriously roll back my time spent on Miasto Creative. I might do a couple of shoots here and there for fun if they come up. On the plus side, my photography skills have improved so much it embarrasses me to look at pictures I took six months ago.

Will blog about the new role when everything is locked in and I’ve actually started, so stay tuned.

And a little side note…

I’d also like to point out that I’ve spent October until now at Collabforge, working with some of the loveliest and nerdiest people on the planet. They are absolute sweethearts.

I haven’t blogged about Collabforge much because most of their work revolves around public policy, civic engagement and change management/collaboration within organisations… A far cry from the general creative chaotic companies I’ve worked for, but interestingly they’ve taught me so much. I’ve learnt about lean start-up methodologies, strategy (talking proper strategy here, not half-baked documents to please clients), management practices and problem solving methods. Check out their work here.

Hey world! Meet MIASTO.

June 7, 2014

Here’s something entirely exciting but completely scary to reveal…


It’s called MIASTO, and it’s my baby. I’ve been working on MIASTO for 7 months now, with a mentor and a collection of incredibly supportive friends in the industry. I’ve worked harder on this than anything else in my life (except maybe Paper-Deer but this is only the beginning).

Here’s the 411. It’s a one-stop shop for musicians to get their band biography and press shots sorted in the most pain-free way. It’s affordable and the turnaround will be super quick.

I’ve noticed that so many bands (especially new bands) struggle with these two things. Getting their social media profiles set up right is so important. The web is usually the first point of contact with other bands, venue bookers, promoters, music journos and the wider public. Poorly written band blurbs and dodgy press shots say a lot about a band, and not in a good way.

MIASTO is a chance for me to use my photography, writing and marketing skills, and bundle them into an affordable package for bands. Artists pick a package to suit their budget and needs. We find a date and a couple simple locations. I ask them about their story, we take some pics, and I then I get to work. A few days later, I’ll send through a whole package of assets that they can use for their Facebook, Twitter, Instagram, press kits, whatever.


This also fits in so well with my life right now. I’m only doing freelance and contract work, and definitely have time to do more. Musicians are my favourite people on this planet and I love supporting the arts. I’m also sick of having to write price quotes. ;)

Consider this the softest of soft launches. My slogan for MIASTO is festina lente (Google it), and I have been and I’m going to continue working on the whole business as a whole and this site. Hell, I haven’t even designed a logo for MIASTO yet because I’m waiting to see how it plays out. I want design the perfect logo. I’ve also been testing the waters to see if social media services should be included, but so far the answer has been a resounding ‘no’ (too much effort for little money, too many people out there pretending to be ‘social media mavens’).

Check out MIASTO here, and holler if you want my services or have feedback of any kind!


The science of selfies

May 28, 2014

I find this pretty amusing:

Screen Shot 2014-05-28 at 8.40.36 amDan Zarella is a social media scientistthat is, he looks at social media with a scientific eye.

He recently analysed 160K images  that were tagged with #selfie on Instagram (now that’s a robust sample size) and found some telling results. I’d say that Insta self portraits that weren’t tagged #selfie might actually turn up different statisticsespecially in terms of #like4like type hashtagsbut I guess that it’d be too hard to manually figure out if images are selfies or not. 

It is hilarious that almost THIRTY PERCENT of peeps think no one will notice if they subtly add in a filter.

Check out the full post on Dan’s blog here.

Professional Pervin’

May 26, 2014

Here’s something to bring out your inner competitor. LinkedIn has just introduced a new feature that allows users to see how they rank against their connections in terms of profile views. It’s a percentile score, and it is quite telling.

The ‘Who’s viewed your profile’ feature is great for seeing who is looking at your profile (and what organisations and industries they represent) as well as the raw number of how many users are having a peep… But context makes a huge difference. If a recruiter who uses LinkedIn to find candidates for work gets 40 views in a week, this isn’t as impressive as a blogger who is still quite small on the scene.

Here’s the official lowdown from LinkedIn’s blog and the TIME Magazine wrap up. LinkedIn’s vid below.

Know me? Add me on LinkedIn!

Social media for nature

May 19, 2014

Twitter has always been a favourite of mine. Facebook is nice for staying up to date with friends and lovers, but Twitter is for connecting with the WHOLE world.

Apart from the crazy, strange and often drug-fuelled tweets my celebrities (ahem, Justin Bieber, Amanda Bynes and company), there is a whole other side of Twitter. The side where crowd funding campaigns can go viral, political movements can advertise rallies, governments can send out vital info about natural disasters and important news can be instantly reported by citizens.

Here’s an interesting one I stumbled across today:

And here’s an example pic:

The only issue is that loads of people are so amused/impressed by the initiative that they are reposting images of the sign with the #morganfire02 hashtag, diluting the actual results on social media channels. It appears that they must manually approve the images that go up on the actual monitoring site though. Key learning: tell people to not post images of the sign with the hashtag.


Facebook Boot Camp

May 12, 2014

Just announced – Facebook is running ‘boot camps’ for small-to-medium business advertisers. The new media giant clearly cottoned on to the fact that many SMEs are struggling with advertising and promoting their businesses on the platform and are swapping notes. I’m talking Facebook advertising best practices obviously, but also content strategies, engagement and the like.

I’m guessing this is Facebook’s attempt to help pages continue to improve and provide fans with a genuinely enjoyable platform to connect to brands (read my post about Facebook Studio Awards). I’ll also wager that they’ve received complaints from advertisers about how shit they are with helping brands understand its crazy world of statistics.

When I worked for an agency, it almost felt like Facebook was playing a sick joke on us by changing the Facebook advertising dashboard and insights (its analytics) ever so slightly every few weeks. I’d go to fill out a monthly report to see that a statistic I need to detail had changed names, or been merged into another so I couldn’t parse out data, or for some reason I could only view that statistic along with the data for the week prior as well (serious).

So far the ‘boot camps’ are physical, and are taking place at a few spots around the US. Would love it if Facebook Australia tried this on for size too. More from Mashable here.

Facebook celebrating things on Facebook

May 6, 2014

Congratulations to all the winners of this year’s Facebook Studio Awards. Full list of the 2014 winners here and a walk through by Hubspot.

At first I thought it was strange for an actual social media platform to hand out prizes, but really it is in Facebook’s best interests because it highlights and celebrates truly innovative, creative and slick campaigns on their platform. It encourages other firms to pick up their marketing game because-let’s face it-there are plenty of terrible marketing campaigns on Facebook at the moment.

New Twitter format will look shit for 80% of people

April 24, 2014


Or so I think.

Today, Twitter announced it was rolling out the “new web profile experience” globally. I hit the ON switch. It’s… m’kay.

You can see from my Twitter profile (here or click on the screenshot above for a bigger view) that everything is huge and shiny and visual. Custom backgrounds are no longer a thing on profiles (still available on your feed for the time being). The main visual is a whopping 1,500 pixel wide cover image across the top. The Twitter team are proud of the fact that tweets can be pinned to the top (woo, everyone can forever know that on Jan 27 my bus was late and I tweeted about it) and tweets can be filtered. Also, updates that have received interaction from others are now stupidly large.

The cover image I’ve used is a picture of me dancing on my bed, taken on a tripod with a timer (blog post about the image here). It looks okay, but I’m sure that with some extra time/if I cure my current laziness I might be able to conjure up something a bit more beautiful.

The new layout will work a treat for people like me (who are photographers/illustrators/have access to Adobe Creative Cloud) and for brands with a graphic design team.

Problem? The average user doesn’t. Joe Bloggs will have some shitty 800 pixel-wide iPhone snap blow up so huge that the pixels will look like post-it notes. Jane Smith will steal someone’s pic off WeHeartIt. I think websites need to remember that the typical user doesn’t have access to stock image sites or a personal photographer.

Looking forward to seeing lots of blurry pet photos.



P.S. Cool things about the new design I do like: a stream for tweets the user has favourited, how the cover image looks when it’s in the side bar (above) and the date joined information in the profile.

My life for the next few months

March 31, 2014

I’ve been contracted to Collabforge as a Content & Community Manager since October. It was a three-month contract to begin with, but was extended to continue my work on this federal government project… until it came to a temporary close today.

C&CM is a bit of a mouthful… I essentially spent my time writing and curating content for the site’s blog (some under my moniker, others without my name) related to the economy, public policy, innovation, collaboration, business and technology. Here’s some content to sink your teeth into:

Other tasks that fell under my role also included Google Analytics reporting, social media management, online community building, running events, creating EDMs, and some light photography and design work.

The project is on pause for the moment, and it’s a pity because I learnt some interesting/nerdy things. It was such a change from consumer brand marketing. I’ve been lucky enough that Collabforge will still be contracting me for a few days a week doing other writing and marketing, but in the mean time I’m up for some freelance fun times.

Hit me up here if you need a writer on your side! Girl’s gotta pay rent.

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