Social Media

Figured It Out

February 19, 2016

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According to Twitter’s #FirstTweet function, this was my first tweet. 15.1K tweets later, safe to say that I kinda know what’s going on now. (P.S. Ahem, please follow me here for 90% music-related ramblings, 5% tweets related to social issues,  5% real-time rants about Melbourne’s public transport system.)

Valentine’s Day craziness

February 15, 2016

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We’re a bit wacky so we sent Valentine’s Day bouquets to a handful of our clients, complete with cheesy puns… One of our clients had them sitting pretty next to an ARIA Award but Remote Control takes the cake with this gherkin jar. Happy V-Day, y’all ;)

P.S. Oh yeah, Bolster got an Instagram account.

P.P.S. Also happy six month Bolster-versary to me!

P.P.P.S. Why are you still reading?


Google Analytics Certified

February 1, 2016

Booyah! Cheers to Google for verifying what I always knew: that I’m a total data nerd. Finally got around to getting my Google Analytics Certification. Lovely screenshot below for your lazy pleasure (or here if you don’t believe me, along with my Google AdWords certification).

My Bolster Digital job is largely* creating advertising (whether it be Facebook, Instagram, YouTube, Twitter, Google Display, Search, EDMs or publisher ads) that go to our clients’ websites, so analytics is pretty important to understand what consumers are doing once they’ve clicked on an ad. (Second part is getting them to hand over their money for tickets/records/merch/stuff to satisfy their inner music snob.)

Screen Shot 2016-02-01 at 12.10.05 am* The non-advertising parts of my job are waving at people like the Queen because I sit close to the door, and eating snacks constantly.

2015 in 25 bullet points

December 31, 2015

  • Made it through the year with 17 plants still alive as of December 31. #greenthumb
  • Had a blast working at Shock Records with the best music team.
  • Ate watermelon for the first time in my entire life and didn’t mind it.
  • Darts released an album that we’re proud of and people seemed to not hate it but I still feel a bit awkward about it all.
  • Discovered Star Talk Radio like a good nerd.
  • Started working at Bolster Digital. So happy to have landed a job with an awesome team/work space/sweet treats/clients/campaigns. Ate a cronut at work today.
  • Had lots of fun shooting Two Halves, who absolutely killed it this year.
  • Saw a blue cactus.
  • Started making my bed regularly. Know that’s weird that but my parents would understand how this is noteworthy.
  • Headed over to BIGSOUND in Brisbane for the third time, and the very first time as a performer with Darts.
  • Stabbed myself. And then got drenched in blood.
  • Played at the Corner Hotel. BRAIN MELTING.
  • Bought a pretty new lense!
  • Practised my resting bitch face on camera here. And here. And pretty much everywhere.
  • Went to four weddings and no funerals.
  • Got Google AdWords certified!
  • Have kept a gratitude diary for the second half of the year. Not going to lie – a lot of it is food and I’m okay with that.
  • Played at Paradise Festival again. Highlight was the rave (first floor) cave. Low point was sleeping on a slope.
  • Dyed my hair pink. Again.
  • After a failed attempt at hot yoga with my neighbour (read: not enough coconut water in the world to ever make me do that again), I started doing room temperature yoga at home thanks to the internet. Goal for 2016: be able to do a beautiful downward dog. I still suck a lot.
  • Listened to lots of new music. My top two picks here on Happy blog.
  • Volunteered at Open House Melbourne. Had fun telling people where they could and could not go. Felt like Gandalf.
  • Spent possibly too much time drawing/buying art supplies.
  • Was in Elle Magazine ^___^
  • Drove a car only once this year.




2014 / 2015

December 23, 2014

Quick post to say thanks to everyone who has been involved in my life this year.

The biggest ‘hell yeah’ moment for me was getting back into the music business after a 3-year hiatus, most of which I spent at a social media marketing agency. The funny part was that the day I accepted the agency job, Shock Records also offered me a position as marketing/admin assistant which I turned down… yet I somehow ended up at Shock anyhow.

January will mark my first 6 months as label manager. Highlights include the Kitty, Daisy & Lewis listening party we threw for our Melbourne friends (album out Jan 30, it’s great, everyone go buy it), getting glammed up for the ARIAs, bumping into old mates at BIGSOUND, buying $70 of Indie Mie for the Ricky & Mark press kit and adopting two adorable pet fish.

Other 2014 high points include every single photo shoot I got to be involved with, Darts playing at Lawsfest as the sun was setting, learning to not date my barista (farewell, cheap coffee), re-signing the lease to my inner-city apartment until the end of 2015 (whoop whoop!), seeing Nine Inch Nails again, making friends with some ridiculous people and a bunch of other things that I am too lazy to type out at midnight.

The only shit thing that comes to mind was fainting on my face at the Gaso, but at least I ended up with a gnarly scar so EVERYTHING’S COMING UP MILHOUSE. Here’s to 2015.

Flat lay fun

September 2, 2014

I think my favourite ‘tool’ for photography lately has been a spare milk crate. Not sure why it took me so long to realise I should just bring when whenever I’m doing a shoot because I’m short!

Anyhow, here are some Instagram-specific flat lays for Two Halves, using a white backdrop on my front porch! And obviously using the milk crate for extra height. This reminds me of my GG days – kinda miss creating absurd flat lays with Australis Cosmetics.

Thank you, Open House Melbourne!

August 10, 2014

OHM_certificate of appreciation_Paige ChoAs you all (maybe) know, I’m a huge nerd when it comes to anything related to Melbourne, architecture, history and any combination of those three things.

I volunteered at Open House Melbourne a couple of weeks ago, and yes, I was one of the girls selling event programs inside the shipping crate at Melbourne Town Hall (check it!). Getting thrown right in the midst of all the activity and buzz was awesome, and I got to work alongside some truly lovely folks. And then an elderly man dressed as a tram inspector gave me a half penny from 1909 for answering a history pop quiz correctly. But maybe that’s a story for another time.

On top of selling books and pointing people in various directions, I also won a building ballot and got to walk on the Melbourne Central roof top and inside the Glass Dome. Can’t wait for next year.

(P.S. To everyone who complained that they didn’t know about the ballots or volunteer sign-up, subscribe to their e-newsletter via their site here.)


New role as Label Manager @ Shock

July 21, 2014

Announcement time! I started my new job as Label Manager at Shock Records a couple of weeks ago, and I couldn’t be more stoked.

While I’ve never had the exact job role as label manager, I feel like this position will be perfect for my experience and skills (both within the music industry, and outside). It’ll give me a chance to blend my love and passion for finding new music (Paper-Deer) with my skills in writing (pretty much every job I’ve held over the past few years, but I guess mostly Beat Magazine/Furst Media & Paper-Deer), marketing & promotions (Get Glossy, Paper-Deer, Valleyarm), client management (Get Glossy) and the nitty gritty of getting releases out (Valleyarm). As Label Manager, I’ll be working closely with Label Director Mick Tarbuk, and National Publicity & Promotions Manager Georgina Thompson.

P.S. As mentioned in an earlier post, I’ll unfortunately stop actively pushing Miasto Creative as a result of this. I do love photography though, so I’ll definitely do a few weekend photoshoots here and there for fun, but mostly for fashion. (Which I think translates to mostly Two Halves shoots – damnit, I love those two girls.)

P.P.S. If you’re interested in seeing what I’m listening to, check my Twitter feed or Spotify (but please excuse any guilty pleasures that may come up, ahem, like, Milkshake by Kelis). Below is my surf rock/indie/grunge ‘lite’ playlist if you’re too lazy to click about.

Open House Melbourne’s most excited volunteer

July 14, 2014

…would possibly be me.

I am a huge nerrrd. I love things about architecture and history, and dinosaurs and space and literature. Unfortunately I haven’t found anything that really ticks off all those boxes, but Open House Melbourne definitely covers off Melbourne’s colourful history and marvellous architecture.

I will be a volunteer on the PR and Program Selling team, and colour me TICKLED PINK. If not for my enthusiasm, then for our amazing and intense volunteer uniform that matches my hair (ahem, Fudge Paintbox Raspberry Beret). Imma give Barbie a run for her money. Not 100% what I’ll be doing, but presumable wandering around, selling the official programs.

Give the Open House Melbourne crew some love on Facebook, Twitter and Insta. The non-profit initiative is part of the wider Open House Worldwide network. The event is over the weekend of July 26 and 27. Following the happenings with the hashtag #Curiocity.


Digital prophets are a thing apparently

July 10, 2014

And here’s AOL’s very own digital prophet: Shingy. David Shing is an Australian expat in NY who talks about all things digital, including brand identity and marketing. Stumbled across his ramblings while compiling blog content for Collabforge*, and found his excellent e-book on digital trends here. Key takeaways for me were:


Which is why engagement rates (clicks, plays), site duration times and bounce rates are more important than raw traffic rates (to me anyway).


Hence location-based initiatives. And a constant stream of people checking into The Croft Institute on Facebook with shitty images of their syringe drinks. Random brain fart: I don’t think Melbourne music venues leverage this enough.


Partnering up with fellow online identities (regardless of whether you/they are an online influencer, brand, blogger or media outlet) is perfect for sharing similar audiences, as well as stealing different fan bases (i.e. brands gaining more numbers within their secondary and tertiary target markets). The Get Glossy team actually did this really well for campaigns when I was working there.


Ten years ago, I would have baulked at the idea of strangers reading my tweets, double tapping my sketches on Instagram or reading my blog. Although I guess ten years ago my parents would have freaked out because I was still in high school.

* Side note, today was my very last day at Collabforge, and my last time working out of Hub Melbourne! Makes me a little sad but am excited about the new job. Also some kids came into the office for a morning workshop on collaboration, and a shy 8-year-old gave me this note. Melted my heart slightly.

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