#SkyBluePink

October 28, 2013

I came across this story through Mashable, and it is so sweet and heartbreaking, and actually brought tears to my eyes. (Yes, I am willing to admit that I am a total sap.)

Here’s the short version: a 63-year-old dad in rural Nebraska is dying of terminal cancer, and his son who works hundreds of miles away launches a social media campaign to help him feel connected to his father. As a child, Brian told Brandon his favourite colours was ‘sky blue pink’… the gorgeous mixture of colours that you find in sunsets. You can read Brandon’s original image explaining the campaign here.

The beautiful thing was that THOUSANDS of complete strangers all around the world snapped pictures of #SkyBluePink sunsets and tweeted, Instagrammed or posted these pictures to Brandon to help him through his battle. Thousands. And a local Nebraskan band by the name of Good Show Great Show even wrote a song called Sky Blue Pink… and it found its way to Brian & family. So beautiful

Brian passed away on August 13. x

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