Past Paige Advice & CHANGES

May 15, 2018

Googled myself today (yes, truly) to find out what year I was on a panel for Face The Music, and came across this blast-from-the-past article that the wonderful Mel Lewis wrote for FasterLouder.

It’s a little breakdown of the advice that Jaymz Clements (my former Beat Mag editor), Rebekah Campbell, Alicia Moreau, Dylan Liddy and dished out, including:

When Cho receives a press release, she wants to see a “call to action” and an effort on the bands part to make the publicist’s job easier. Clear indication of contact details, links to concise collections of information and media (photographs, music etc), the offer to forward better pics, more albums, posters, what have you, all go a long way. Communication about your event should be tailored into two streams: direct communication (to your existing fanbase getting them on board to support the event) and indirect communication (aimed at media outlets who you are hoping to secure publicity support from). She added that bands constantly leave marketing to the last minute, or don’t factor it in at all.

Eight years later and this advice still completely makes sense! And so many artists, promoters and festivals still get this wrong.

On the topic of Face The Music… very excited to be working on The Push‘s new music industry event, CHANGES. The Bolster team have been working hard on the shit hot website and gorgeous video assets, and I’m working on the digital advertising side of things. See you in July!

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