Muji Magic

June 11, 2014

I love everything Japanese. Hello Kitty, Shonen Knife, the 80s animated version of Little Nemo, sashimi, cat cafes, wasabi, Daiso, those tiny soya sauce bottles that look like animals… so I kinda lost my shit when Muji opened its doors in Australia recently.

For those of you who don’t know, Muji is a Japanese department store that sells furniture, homewares, cosmetics, clothing and stationery. The shop’s goods are essentially ‘no brand’. They focus on good quality products with simple, gorgeous designs. Muji don’t plaster logos on their products, and all stickers peel right off.

My lovely friend Kat (from Two Halves) scored a job as their marketing and public relations person, and organised a shoot to promote some of their gorgeous clothing. Select pics below. Check out the full photo album on their Facebook page.

for site


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