Food porn for all

February 18, 2014

Everyone has that totally embarrassing friend who insists on taking the entire table’s meals before any of us are allowed to tuck in. It gets irritating but most of the time I let them be—not without some eye-rolling, of course—or I poke fun of them if the offender is a close friend. And then I eat my meal.

It’s hilarious and slightly precious that some restauranteurs and chefs get so upset that they outright ban food photography at their establishments (overkill). The Restaurant and Catering Association has recently set out a protocol for its member dining venues. Why restaurant owners need guidelines on this is beyond me, but they will now have a helping hand when it comes to dictating how their patrons are allowed to take food porn pictures.

The only interesting thing about this slow-news-day story is that the Restaurant and Catering Association national president Matteo Pignatelli (of Matteo’s in Fitzy North, just down the road from me) has said: “People are inevitably going to tweet about their meals, so it’s up to restaurants to say, if you’re going to do it, here are the tags to use.” (Quote via Larissa Dubecki’s article in The Age).

I’ve worked on social media management for a handful of bars and restaurants in the past, and the biggest issue was convincing them to be comfortable with whatever pictures pop up with the venue’s tag. Someone Instagrams a pic of burnt pizza with #yourvenuename as a hashtag? Seriously, just make better food. And get people enjoying their meals to post more images to that hashtag to push the negative one down (read: discounts and other incentives).

Anyway, check out this Instagram account that is dedicated to regramming gross food pictures that people take. Handy hint: look at this when you’re trying to diet. You’ll never touch a roast chicken again.

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