Facebook wants me to stop enjoying Facebook

March 24, 2014

Or something to that effect. Just read this TIME Magazine piece about how Facebook plans to lower the organic reach of a page’s post to about ONE FUCKING PERCENT. This is annoying from a marketer’s perspective. This makes me want to concentrate my brand efforts on Twitter or Instagram (oh wait, Facebook owns that too).

The worst part is that I follow lots of pages on Facebook that I genuinely want to hear from. My favourite bands. A tiny handful of consumer brands that I would passionately advocate for (ahem, Dr. Martens for instance). And companies that I really want to hear from (for example, Jetstar to find out about cheap flight sales).

Guess what, Facey? I’m just going to start following all of my favourite pages on Twitter. And maybe Google+ if I’m really, really, really desperate. Let’s hope it doesn’t get to that.


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