Facebook Boot Camp

May 12, 2014

Just announced – Facebook is running ‘boot camps’ for small-to-medium business advertisers. The new media giant clearly cottoned on to the fact that many SMEs are struggling with advertising and promoting their businesses on the platform and are swapping notes. I’m talking Facebook advertising best practices obviously, but also content strategies, engagement and the like.

I’m guessing this is Facebook’s attempt to help pages continue to improve and provide fans with a genuinely enjoyable platform to connect to brands (read my post about Facebook Studio Awards). I’ll also wager that they’ve received complaints from advertisers about how shit they are with helping brands understand its crazy world of statistics.

When I worked for an agency, it almost felt like Facebook was playing a sick joke on us by changing the Facebook advertising dashboard and insights (its analytics) ever so slightly every few weeks. I’d go to fill out a monthly report to see that a statistic I need to detail had changed names, or been merged into another so I couldn’t parse out data, or for some reason I could only view that statistic along with the data for the week prior as well (serious).

So far the ‘boot camps’ are physical, and are taking place at a few spots around the US. Would love it if Facebook Australia tried this on for size too. More from Mashable here.


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