Facebook Blueprint Certified

October 1, 2016

Facebook recently rolled out its shiny new Blueprint certification course, and of course I (and the rest of Bolster Digital crew) spent an arvo smashing the course. Achievement unlocked!

Screen Shot 2017-05-08 at 6.19.14 pmIt’s wonderful that Facebook is finally rolling out short courses and exams on best practices around advertising and page management. Topics include reach & frequency buys, video advertising, lead generation, dynamic advertising and more. For the longest time advertising professionals had to largely teach themselves (i.e. me, randomly pressing buttons to find out what things to do for the past six years or so) or take short courses at third party companies and hope that the teacher knew what they were talking about.

Also removes the guessing work for clients trying to figure out if agencies really know what the hell they’re talking about. Because lord knows there are a lot of cowboys out there.

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