Digital prophets are a thing apparently

July 10, 2014

And here’s AOL’s very own digital prophet: Shingy. David Shing is an Australian expat in NY who talks about all things digital, including brand identity and marketing. Stumbled across his ramblings while compiling blog content for Collabforge*, and found his excellent e-book on digital trends here. Key takeaways for me were:

“ATTENTION IS THE NEW ECONOMY”

Which is why engagement rates (clicks, plays), site duration times and bounce rates are more important than raw traffic rates (to me anyway).

“PEOPLE ARE TREATING THEIR LOCATION AS PART OF THEIR SOCIAL IDENTITY”

Hence location-based initiatives. And a constant stream of people checking into The Croft Institute on Facebook with shitty images of their syringe drinks. Random brain fart: I don’t think Melbourne music venues leverage this enough.

“THE POWER OF PARTNERSHIP”

Partnering up with fellow online identities (regardless of whether you/they are an online influencer, brand, blogger or media outlet) is perfect for sharing similar audiences, as well as stealing different fan bases (i.e. brands gaining more numbers within their secondary and tertiary target markets). The Get Glossy team actually did this really well for campaigns when I was working there.

“WE’RE GETTING COMFORTABLE WITH THE COMPANY OF STRANGERS”

Ten years ago, I would have baulked at the idea of strangers reading my tweets, double tapping my sketches on Instagram or reading my blog. Although I guess ten years ago my parents would have freaked out because I was still in high school.

* Side note, today was my very last day at Collabforge, and my last time working out of Hub Melbourne! Makes me a little sad but am excited about the new job. Also some kids came into the office for a morning workshop on collaboration, and a shy 8-year-old gave me this note. Melted my heart slightly.

0 comments

Leave a Comment

Theme by Blogmilk + Coded by Brandi Bernoskie