CV

EMPLOYMENT HISTORY

campaign manager
BOLSTER DIGITAL  //  August 2015 – present
Digital advertising for music-focused clients, across strategy through to implementation and reporting with digital media buying and advertising (Facebook, Instagram, Twitter & Google including Display, Search & YouTube). Clients and campaigns include Splendour In The Grass, Groovin’ The Moo, Falls Festival, Beyond The Valley, So Frenchy So Chic, Fairgrounds Festival, Remote Control, Chugg, Mushroom, Destroy All Lines and more.

freelance photographer
VARIOUS  //  Jun 2013 – present
Photography for bands and fashion brands/websites, such as Just Jeans, Muji, Australis, Innoxa and more. Services include photo styling, direction and photo editing. View portfolio.

label manager
SHOCK RECORDS  //  July 2014 – August 2015
Label management for Shock Records and partner labels such as Sunday Best Records, SideOneDummy, No Sleep Records, Holy Roar Records, Memphis Industries, eOne, Fat Wreck Chords and Kartel Creative (Marshall Teller, Mr. Bongo, Xtra Mile Recordings, DEEK Recordings). Responsibilities include liaising with the labels/artist management,  distribution/logistics/shipping, marketing and advertising releases, working with PR/radio plugging teams for best outcomes, communicating with physical retailers and DSPs (updates, pitching, creating retailer guides), working with the label’s marketing/social media officer, updating the Shock online store and more.

content & community manager

COLLABFORGE  //  Oct 2013 – July 2014 [contract] Marketing & communication strategy, content creation (copywriting, graphic design, photography, EDMs), online community management/moderation, events management. Temporary contract position.

senior account manager
GET GLOSSY  //  Jul 2011 – Oct 2013
Overarching social media marketing strategy in line with ATL campaigns, content creation (copywriting, graphic design, photography), community management/moderation, managing Facebook advertising campaigns, fostering client relationships. Clients included Tony Bianco, Wittner Shoes, Tetley Tea, John Frieda Haircare, Bioré Skincare, Australis Cosmetics and more.

editor & founder
PAPER-DEER   //  Jun 2010 – Oct 2011
Marketing & business strategy, creating a content schedule, writing, editorial duties, sub-editing, networking (artists, management firms, PR agencies, venues), managing a team of over 12 contributors.

freelance music journalist
BEAT MAGAZINE, MTV, FASTERLOUDER & MORE  //  Jan 2009 – Oct 2011
Writing news articles, release reviews and gig reviews for music publications.

freelance social media marketing consultant
BENDIGO HOTEL & INDEPENDENT ARTISTS //  Aug 2011 – Jul 2014
Creating social media strategy, setting up content plans and  training social media managers for independent music artists and businesses. Implementing social media marketing as needed for Bendigo Hotel (music venue).

 

SKILLS

  • Well-rounded knowledge of music distribution (record labels, physical format, metadata, DSPs, retailers and more), music PR, radio servicing, music marketing and live music (ticketing, marketing and PR for festivals, national tours and individual venues).
  • Developed network within the Australian music industry, and have attended Face The Music and BIGSOUND multiple times.
  • Digital advertising skills, including social media, PPC, SEM and programmatic advertising.
  • Editorial, copywriting, sub-editing and tone-of-voice skills specifically for web contexts.
  • Management and moderation of large digital communities (200K fans).
  • Account management and client relationship management.
  • Team management skills, including interns and remote teams.
  • Highly competent with:
    • Google Analytics (certified)
    • Google AdWords (certified)
    • Google Search Advertising
    • Google Tag Manager and conversion tracking
    • SEO best practices
    • Facebook & Instagram advertising (Business Manager & Power Editor)
    • Twitter Advertising
    • Hootsuite, Tweetdeck, Socialbakers & similar
    • MailChimp
    • Adobe Photoshop CC & Lightroom CC
    • iTunes Connect
    • WordPress, Blogger & similar
    • Digital SLR photography (own photographic equipment and software)

 

EDUCATION & CERTIFICATIONS

  • Google AdWords Certified (including Google Partners Academy Bootcamp)
  • Google Analytics Certified
  • SEO & SEM – Intensive, General Assembly (2016)
  • Writing For Web – four week online course via Open2Study (2016)
  • One-on-one photography mentoring – weekly for 1 year, Somewhere Studios (2014)
  • Basic Digital SLR Photography – Intensive, CAE (2014)
  • Adobe InDesign: Introduction (PC), CAE (2011)
  • Bachelor of Psychological Science, Monash University (2008)
  • Full scholarship student at Monash University & Griffith University
  • Member of Golden Key International Honour Society, Griffith University & Monash University Chapters (top 15% of Medicine Faculty)
  • Academic Excellence Award at Griffith University (2005)
  • Year 11 Subject Award for English, St. Hilda’s School (2003)
  • Year 11 Subject Award for Business Organisation & Management, St. Hilda’s School (2003)

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