Social Media

Flat lay fun

September 2, 2014

I think my favourite ‘tool’ for photography lately has been a spare milk crate. Not sure why it took me so long to realise I should just bring when whenever I’m doing a shoot because I’m short!

Anyhow, here are some Instagram-specific flat lays for Two Halves, using a white backdrop on my front porch! And obviously using the milk crate for extra height. This reminds me of my GG days – kinda miss creating absurd flat lays with Australis Cosmetics.

Thank you, Open House Melbourne!

August 10, 2014

OHM_certificate of appreciation_Paige ChoAs you all (maybe) know, I’m a huge nerd when it comes to anything related to Melbourne, architecture, history and any combination of those three things.

I volunteered at Open House Melbourne a couple of weeks ago, and yes, I was one of the girls selling event programs inside the shipping crate at Melbourne Town Hall (check it!). Getting thrown right in the midst of all the activity and buzz was awesome, and I got to work alongside some truly lovely folks. And then an elderly man dressed as a tram inspector gave me a half penny from 1909 for answering a history pop quiz correctly. But maybe that’s a story for another time.

On top of selling books and pointing people in various directions, I also won a building ballot and got to walk on the Melbourne Central roof top and inside the Glass Dome. Can’t wait for next year.

(P.S. To everyone who complained that they didn’t know about the ballots or volunteer sign-up, subscribe to their e-newsletter via their site here.)


New role as Label Manager @ Shock

July 21, 2014

Announcement time! I started my new job as Label Manager at Shock Records a couple of weeks ago, and I couldn’t be more stoked.

While I’ve never had the exact job role as label manager, I feel like this position will be perfect for my experience and skills (both within the music industry, and outside). It’ll give me a chance to blend my love and passion for finding new music (Paper-Deer) with my skills in writing (pretty much every job I’ve held over the past few years, but I guess mostly Beat Magazine/Furst Media & Paper-Deer), marketing & promotions (Get Glossy, Paper-Deer, Valleyarm), client management (Get Glossy) and the nitty gritty of getting releases out (Valleyarm). As Label Manager, I’ll be working closely with Label Director Mick Tarbuk, and National Publicity & Promotions Manager Georgina Thompson.

P.S. As mentioned in an earlier post, I’ll unfortunately stop actively pushing Miasto Creative as a result of this. I do love photography though, so I’ll definitely do a few weekend photoshoots here and there for fun, but mostly for fashion. (Which I think translates to mostly Two Halves shoots – damnit, I love those two girls.)

P.P.S. If you’re interested in seeing what I’m listening to, check my Twitter feed or Spotify (but please excuse any guilty pleasures that may come up, ahem, like, Milkshake by Kelis). Below is my surf rock/indie/grunge ‘lite’ playlist if you’re too lazy to click about.

Open House Melbourne’s most excited volunteer

July 14, 2014

…would possibly be me.

I am a huge nerrrd. I love things about architecture and history, and dinosaurs and space and literature. Unfortunately I haven’t found anything that really ticks off all those boxes, but Open House Melbourne definitely covers off Melbourne’s colourful history and marvellous architecture.

I will be a volunteer on the PR and Program Selling team, and colour me TICKLED PINK. If not for my enthusiasm, then for our amazing and intense volunteer uniform that matches my hair (ahem, Fudge Paintbox Raspberry Beret). Imma give Barbie a run for her money. Not 100% what I’ll be doing, but presumable wandering around, selling the official programs.

Give the Open House Melbourne crew some love on Facebook, Twitter and Insta. The non-profit initiative is part of the wider Open House Worldwide network. The event is over the weekend of July 26 and 27. Following the happenings with the hashtag #Curiocity.


Digital prophets are a thing apparently

July 10, 2014

And here’s AOL’s very own digital prophet: Shingy. David Shing is an Australian expat in NY who talks about all things digital, including brand identity and marketing. Stumbled across his ramblings while compiling blog content for Collabforge*, and found his excellent e-book on digital trends here. Key takeaways for me were:


Which is why engagement rates (clicks, plays), site duration times and bounce rates are more important than raw traffic rates (to me anyway).


Hence location-based initiatives. And a constant stream of people checking into The Croft Institute on Facebook with shitty images of their syringe drinks. Random brain fart: I don’t think Melbourne music venues leverage this enough.


Partnering up with fellow online identities (regardless of whether you/they are an online influencer, brand, blogger or media outlet) is perfect for sharing similar audiences, as well as stealing different fan bases (i.e. brands gaining more numbers within their secondary and tertiary target markets). The Get Glossy team actually did this really well for campaigns when I was working there.


Ten years ago, I would have baulked at the idea of strangers reading my tweets, double tapping my sketches on Instagram or reading my blog. Although I guess ten years ago my parents would have freaked out because I was still in high school.

* Side note, today was my very last day at Collabforge, and my last time working out of Hub Melbourne! Makes me a little sad but am excited about the new job. Also some kids came into the office for a morning workshop on collaboration, and a shy 8-year-old gave me this note. Melted my heart slightly.

Want my old job?!

July 3, 2014

Like I mentioned yesterday, I have a new job (huzzah) so my current contractor position is up for grabs.

If you’re a gun at copywriting, can tell the difference between a ‘twit’ and a ‘tweet’, and know your way around MailChimp… this might be for you. Main responsibilities are updating the various blogs, managing the social media channels and delivering monthly EDMs. Brownie points for photography skills/gear, graphic design know-how, video editing experience and events management.

Position description and application information here. Good luck!

P.S. If you want the inside goss, let me tell you this: the team are lovely, the office is gorgeous and in the city, and the job itself is actually really interesting.

An update on Miasto Creative (and my life)

July 3, 2014

Life never quite pans out the way I plan it.

I decided in mid-2013 that I was well and truly over working for consumer brands. Peddling eyeliner, tea bags and diapers to the masses is really not my thing. Don’t get me wrong, I loved working at Get Glossy. My clients were some of the loveliest people in the world. The GG team also knew me SO well that they played my favourite song (Pony by Genuwine) instead of singing ‘Happy Birthday’, and got me a sticky date pudding birthday ‘cake’ (because everyone knows that sticky date pudding is the best thing ever). How many office workers can say that?!

But I was sick of it. I was further and further away from my number one obsession (ahem, music). I quit and mapped out what the next 12 months of my life would look across my bedroom wall.


Plan A was to get another job in the music industry, and all I could really do to make this happen was to keep an eye out for jobs and network. The jumble of sticky notes pictured above was Plan B, my way of making a job for myself in the music industry if no one would hire me. This turned out to be Miasto Creative, which I officially got off the ground last month after a lot of time spent on setting up the site.

So obviously the universe decided to offer me a job back in music just after I launched Miasto Creative. I’m not going to complain about the timing though. I’m super excited about this new role, and I’m going to seriously roll back my time spent on Miasto Creative. I might do a couple of shoots here and there for fun if they come up. On the plus side, my photography skills have improved so much it embarrasses me to look at pictures I took six months ago.

Will blog about the new role when everything is locked in and I’ve actually started, so stay tuned.

And a little side note…

I’d also like to point out that I’ve spent October until now at Collabforge, working with some of the loveliest and nerdiest people on the planet. They are absolute sweethearts.

I haven’t blogged about Collabforge much because most of their work revolves around public policy, civic engagement and change management/collaboration within organisations… A far cry from the general creative chaotic companies I’ve worked for, but interestingly they’ve taught me so much. I’ve learnt about lean start-up methodologies, strategy (talking proper strategy here, not half-baked documents to please clients), management practices and problem solving methods. Check out their work here.

Hey world! Meet MIASTO.

June 7, 2014

Here’s something entirely exciting but completely scary to reveal…


It’s called MIASTO, and it’s my baby. I’ve been working on MIASTO for 7 months now, with a mentor and a collection of incredibly supportive friends in the industry. I’ve worked harder on this than anything else in my life (except maybe Paper-Deer but this is only the beginning).

Here’s the 411. It’s a one-stop shop for musicians to get their band biography and press shots sorted in the most pain-free way. It’s affordable and the turnaround will be super quick.

I’ve noticed that so many bands (especially new bands) struggle with these two things. Getting their social media profiles set up right is so important. The web is usually the first point of contact with other bands, venue bookers, promoters, music journos and the wider public. Poorly written band blurbs and dodgy press shots say a lot about a band, and not in a good way.

MIASTO is a chance for me to use my photography, writing and marketing skills, and bundle them into an affordable package for bands. Artists pick a package to suit their budget and needs. We find a date and a couple simple locations. I ask them about their story, we take some pics, and I then I get to work. A few days later, I’ll send through a whole package of assets that they can use for their Facebook, Twitter, Instagram, press kits, whatever.


This also fits in so well with my life right now. I’m only doing freelance and contract work, and definitely have time to do more. Musicians are my favourite people on this planet and I love supporting the arts. I’m also sick of having to write price quotes. ;)

Consider this the softest of soft launches. My slogan for MIASTO is festina lente (Google it), and I have been and I’m going to continue working on the whole business as a whole and this site. Hell, I haven’t even designed a logo for MIASTO yet because I’m waiting to see how it plays out. I want design the perfect logo. I’ve also been testing the waters to see if social media services should be included, but so far the answer has been a resounding ‘no’ (too much effort for little money, too many people out there pretending to be ‘social media mavens’).

Check out MIASTO here, and holler if you want my services or have feedback of any kind!


The science of selfies

May 28, 2014

I find this pretty amusing:

Screen Shot 2014-05-28 at 8.40.36 amDan Zarella is a social media scientistthat is, he looks at social media with a scientific eye.

He recently analysed 160K images  that were tagged with #selfie on Instagram (now that’s a robust sample size) and found some telling results. I’d say that Insta self portraits that weren’t tagged #selfie might actually turn up different statisticsespecially in terms of #like4like type hashtagsbut I guess that it’d be too hard to manually figure out if images are selfies or not. 

It is hilarious that almost THIRTY PERCENT of peeps think no one will notice if they subtly add in a filter.

Check out the full post on Dan’s blog here.

Professional Pervin’

May 26, 2014

Here’s something to bring out your inner competitor. LinkedIn has just introduced a new feature that allows users to see how they rank against their connections in terms of profile views. It’s a percentile score, and it is quite telling.

The ‘Who’s viewed your profile’ feature is great for seeing who is looking at your profile (and what organisations and industries they represent) as well as the raw number of how many users are having a peep… But context makes a huge difference. If a recruiter who uses LinkedIn to find candidates for work gets 40 views in a week, this isn’t as impressive as a blogger who is still quite small on the scene.

Here’s the official lowdown from LinkedIn’s blog and the TIME Magazine wrap up. LinkedIn’s vid below.

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