Social Media

Talking To Ourselves

October 9, 2016

As I mentioned the other day, Alex and I did a webinar on digital advertising last week! Here’s a link to the Crowdcast – I know you can definitely watch the replay if you RSVPed… Not sure if you didn’t RSVP ahead of time but try and see what happens ^__^

It was the first time I’ve ever done a webinar or talked to a web cam without someone talking back a la Google Hangouts or Skype. A bit weird at first but after Alex and I finished and turned to each other and said, “Well, that was actually fun.” Definitely helped having someone else there to chat through our curriculum – it would have been harder to be peppy and engaging solo. Also awesome to have people live streaming us from around Australia and asking us great questions.

P.S. While we’re on the topic of talking to large groups of people about what I do for work, I’m speaking on a panel at The 8 Percent in Melbourne on Monday. Updates on that next week!

@azac89 and I did an internet thing tonight šŸ¤— mid-@blstr.co-webinar selfie.

A photo posted by Paige X. Cho šŸŒ˜šŸŒ  (@tigerburning) on

Nerd Alert: Writing For Web

September 3, 2016

I recently decided to take a short course in writing for web via Open2Study, the free sister program of Open Universities. Seems pretty weird considering that I’ve been paid to write content for web contexts for almost a decade… but it was free, I haven’t actually studied writing/comms in a formal setting, and I am an ultimate nerd. (And yep, I passed.)

IĀ  stumbled upon the course from a careers blog, and it definitely had immediate takeaways that I could apply to my current job in digital advertising. A lot of what I know about writing for online environments has been largely through experimenting, accidentally learning things on the go and seeing how other writers play with words (both good and bad). While I don’t think there was anything revolutionary in the course, it was a great way to turn my random hunches about web writing into a neat little list of best practices.

In terms of takeaways specific to music:

  • The end user and channel is pretty important, which is why a press release doesn’t need to be the same as a band bio. And should rarely be the same as social media content.
  • Context of use is often overlooked. Some of our festival clients have horrendous sites that make it hard for mobile users to purchase a ticket (i.e. try filling out 40 fields with an iPhone keyboard) even though most of their traffic is via mobile devices. Or I often see other advertisers push iTunes links to my Android device.
  • Copy needs to be relevant to the audience that is getting it. Half the time I get advertising for bands that I don’t follow with extremely basic copy (e.g. “NAME-OF-BAND-I’VE-NEVER-HEARD-OF’s new album out now on iTunes.”). This doesn’t sell the product to me because I have no idea what you’re about and there’s no story to entice me.
  • Consistency across channels is pretty important. I think many music brands (e.g. festivals, bands, labels) are great at being consistent across one channel (e.g. just Facebook, just Instagram, just their blog) but not so much between channels (i.e. is the tone of voice the same between their EDM, Facebook, Twitter, Instagram and Triple J Unearthed profile?). Big brands have style guides and a developed TOV, but most music brands don’t because the content is much more organic and/or channels may be split up between band members.

There was also a heap of content more focused around blogs and websites too, so here’s the course in case any of you want to ride nerdy with me.

BIGSOUND Buzz

August 31, 2016

WARNING: THIS SITE IS FUCKING BEAUTIFUL.

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Bolster (well, Mike & Nicky) built a social analytics site called BIGSOUND Buzz to accompany BIGSOUND. It ranks all 160 bands from the festival lineup according to who is the most talked about on Facebook and Twitter, over windows of the last 6 hours, 12 hours, day, 2 days and a week. Neat little summary around it on The Music.

Did notice a couple of grumpy peeps rag on this saying you can’t rank bands objectively because taste is subjective… which is TRUE. We’re not trying to rank the best bands of BIGSOUND, just trying to make all the noise a bit neater and see which bands people are writing the most about! Two different things. Also you’ll thank us at 10.30pm on day three when you don’t know which band to see next and your brain is fried ;)

Enjoy x

P.S. Here’s another bzzzz I like quite a lot.

What Job Am I Best Suited To?

June 30, 2016

I don’t know why, but I enjoy taking quizzes. Maybe it’s because I was once a teenage girl with a Dolly Magazine subscription. Or perhaps it’s grown from years of doing psychological tests as part of my Psych degree. Or maybe I just have weird hobbies. (Not poorly designed Buzzfeed tests that aren’t set up for response bias, bullshit or OTT Twilight-fandom-ness, mind you.)

Either way, I recently took a TIME Magazine quiz on finding the best job for your personality. Yes, TIME Magazine is slowly turning into Buzzfeed. Never mind, moving along.

The quiz used questions from an American university professor designed to measure six personality traits (realistic, investigative, artistic, social, enterprising and conventional) and match those to personality types that are known to suit certain jobs. I also chucked in my preferred/realistic income bracket, age, gender and university education. My ideal job? According to the folks at TIME:

Screen Shot 2016-06-29 at 9.24.37 pmScreen Shot 2016-06-29 at 9.37.39 pm

Yes, a broadcast news analyst. I scored extremely low on ‘Realistic’ (e.g. moving things, manual labour, getting up and doing shit) and ‘Conventional’, moderate to increasingly high on ‘Investigative’, ‘Enterprising’, ‘Social’ and ‘Artistic’ respectively.

Interestingly my other top matches were: industrial/organizational psychologist, and poet/lyricist/creative writer. Interesting to me because I studied psychology at uni, and was into creative writing in a huge way when I was younger.

Screen Shot 2016-06-29 at 9.37.46 pmScreen Shot 2016-06-29 at 9.37.17 pmSo how does my current job’s supposed personality requirements compare to my self-reported scores in these areas?

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Apparently much too investigative, artistic and social, but not enterprising or conventional enough… Let’s just say that I really do love looking at campaign and audience data to find consumer patterns, A/B testing with weird copy I write and sending GIFs to my clients, but not good at hustling and getting new contracts… which is why I work at an agency so I don’t have to do that. šŸ˜ŽšŸ˜ŽšŸ˜Ž

Segue – did you also take the TIME Magazine quiz, but got Advertising and Promotions Manager as your top employment pick? Bolster Digital (them people who pay me) is actually on the hunt for some new staff in Sydney and Melbourne. Job listings here. We don’t have high turnover. We just have lots of clients and work.

That feeling when…

March 13, 2016

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One of your clients debuts at #1 on the ARIA Album charts!!!

Am very lucky that we are working with the very talented The Cat Empire on their Rising With The Sun album campaign and global tour of the same name. Got a text last night from management that the album entered the charts at the top position, beating out new entries from Kendrick Lamar’s new album.

 

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Figured It Out

February 19, 2016

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According to Twitter’s #FirstTweet function, this was my first tweet. 15.1K tweets later, safe to say that I kinda know what’s going on now. (P.S. Ahem, please follow me here for 90% music-related ramblings, 5% tweets related to social issues,Ā  5% real-time rants about Melbourne’s public transport system.)

Valentine’s Day craziness

February 15, 2016

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We’re a bit wacky so we sent Valentine’s Day bouquets to a handful of our clients, complete with cheesy puns… One of our clients had them sitting pretty next to an ARIA Award but Remote Control takes the cake with this gherkin jar. Happy V-Day, y’all ;)

P.S. Oh yeah, Bolster got an Instagram account.

P.P.S. Also happy six month Bolster-versary to me!

P.P.P.S. Why are you still reading?

 

Google Analytics Certified

February 1, 2016

Booyah! Cheers to Google for verifying what I always knew: that I’m a total data nerd. Finally got around to getting my Google Analytics Certification. Lovely screenshot below for your lazy pleasure (or here if you don’t believe me, along with my Google AdWords certification).

My Bolster Digital job is largely* creating advertising (whether it be Facebook, Instagram, YouTube, Twitter, Google Display, Search, EDMs or publisher ads) that go to our clients’ websites, so analytics is pretty important to understand what consumers are doing once they’ve clicked on an ad. (Second part is getting them to hand over their money for tickets/records/merch/stuff to satisfy their inner music snob.)

Screen Shot 2016-02-01 at 12.10.05 am* The non-advertising parts of my job are waving at people like the Queen because I sit close to the door, and eating snacks constantly.

2015 in 25 bullet points

December 31, 2015

  • Made it through the year with 17 plants still alive as of December 31. #greenthumb
  • Had a blast working at Shock Records with the best music team.
  • Ate watermelon for the first time in my entire life and didn’t mind it.
  • Darts released an album that we’re proud of and people seemed to not hate it but I still feel a bit awkward about it all.
  • Discovered Star Talk Radio like a good nerd.
  • Started working at Bolster Digital. So happy to have landed a job with an awesome team/work space/sweet treats/clients/campaigns. Ate a cronut at work today.
  • Had lots of fun shooting Two Halves, who absolutely killed it this year.
  • Saw a blue cactus.
  • Started making my bed regularly. Know that’s weird that but my parents would understand how this is noteworthy.
  • Headed over to BIGSOUND in Brisbane for the third time, and the very first time as a performer with Darts.
  • Stabbed myself. And then got drenched in blood.
  • Played at the Corner Hotel. BRAIN MELTING.
  • Bought a pretty new lense!
  • Practised my resting bitch face on camera here. And here. And pretty much everywhere.
  • Went to four weddings and no funerals.
  • Got Google AdWords certified!
  • Have kept a gratitude diary for the second half of the year. Not going to lie – a lot of it is food and I’m okay with that.
  • Played at Paradise Festival again. Highlight was the rave (first floor) cave. Low point was sleeping on a slope.
  • Dyed my hair pink. Again.
  • After a failed attempt at hot yoga with my neighbour (read: not enough coconut water in the world to ever make me do that again), I started doing room temperature yoga at home thanks to the internet. Goal for 2016: be able to do a beautiful downward dog. I still suck a lot.
  • Listened to lots of new music. My top two picks here on Happy blog.
  • Volunteered at Open House Melbourne. Had fun telling people where they could and could not go. Felt like Gandalf.
  • Spent possibly too much time drawing/buying art supplies.
  • Was in Elle Magazine ^___^
  • Drove a car only once this year.

 

 

 

2014 / 2015

December 23, 2014

Quick post to say thanks to everyone who has been involved in my life this year.

The biggest ‘hell yeah’ moment for me was getting back into the music business after a 3-year hiatus, most of which I spent at a social media marketing agency. The funny part was that the day I accepted the agency job, Shock Records also offered me a position as marketing/admin assistant which I turned down… yet I somehow ended up at Shock anyhow.

January will mark my first 6 months as label manager. Highlights include the Kitty, Daisy & Lewis listening party we threw for our Melbourne friends (album out Jan 30, it’s great, everyone go buy it), getting glammed up for the ARIAs, bumping into old mates at BIGSOUND, buying $70 of Indie Mie for the Ricky & Mark press kit and adopting two adorable pet fish.

Other 2014 high points include every single photo shoot I got to be involved with, Darts playing at Lawsfest as the sun was setting, learning to not date my barista (farewell, cheap coffee), re-signing the lease to my inner-city apartment until the end of 2015 (whoop whoop!), seeing Nine Inch Nails again, making friends with some ridiculous people and a bunch of other things that I am too lazy to type out at midnight.

The only shit thing that comes to mind was fainting on my face at the Gaso, but at least I ended up with a gnarly scar so EVERYTHING’S COMING UP MILHOUSE. Here’s to 2015.

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