Guess Who’s Running a BIGSOUND Workshop?

August 22, 2016


Headed up to Fortitude Valley in a few weeks for BIGSOUND, and excited to announce that I’ll be running a workshop with my boss at Bolster, Alex Zaccaria.

Naturally the workshop is on digital advertising (what we do best), and is called “Digital Advertising: More Than Just Boosting A Post?” Blurb below (no crediting because ahem, I wrote the blurb myself):

Too often bands, labels, festivals, and promoters focus too much on boosting a couple of page posts and forget all about the other digital advertising platforms. This masterclass dives into the different advertising channels on offer including Google Search, Google Display Network, YouTube, Instagram, Twitter, publishers and more, plus other kinds of Facebook advertising types. You’ll learn about each platform’s key benefits for different kind of music product (recorded music vs. live music), and when in a campaign cycle each works best.

More info here. Hoping to get a nice mix of industry peeps across bands/management, labels, events, festivals and venues. If I remember correctly, only about 42 places for this masterclass. Registrations only to conference pass holders (BOOK YOUR CONFERENCE PASS IT WILL SELL OUT I AM NOT JOKING).

See you all in September!

Post-Splendour Report

July 29, 2016

Current feels:

Not complaining though… Splendour was a great chance to meet a bunch of Bolster clients in person (especially those based in Sydney), plus check out some of the bands we look after.

When I told Violent Soho‘s manager that the last time I saw them was at Ding Dong (guess how long ago that was), he laughed and assured me that their stage production had improved a tiny bit. He was correct:

SOHO SO GOOD πŸ‘ŒπŸ‘ŒπŸ‘Œ @violentsoho4122 side of stage at #sitg2016

A video posted by Paige X. Cho 🌘🌠 (@tigerburning) on

Other highlights were Flume, who we’re working on both via his label and for touring:

@flumemusic = βœ¨πŸŒ πŸŽ† #SITG2016

A photo posted by Paige X. Cho 🌘🌠 (@tigerburning) on

And The Cure, who we don’t work on but I have just obsessed over since I was an overly romantic teenager:

The moment my heart exploded with happiness 😍😍😍 The Cure at #SITG2016

A photo posted by Paige X. Cho 🌘🌠 (@tigerburning) on

Also all hail the weather gods for not bringing us any rain, just lovely sunshine.


A video posted by Paige X. Cho 🌘🌠 (@tigerburning) on

This Is Why I Can’t Have Pets

July 2, 2016

So happy to announce that Darts will be heading over to Sydney next month for Volumes Festival. Looking forward to watching Nicholas Allbrook, Royal Blackouts, Rainbow Chan and Terrible Truths.


And from there, my year will be Splendour In The Grass (yes, hello, come at me), BIGSOUND in September, and then Queensland again in summer. This is why I can’t have nice (furry) things (with names and feelings and expensive vet bills).

If you’re also flying to the east coast for SITG or BIGSOUND, hit me up so we can share a coconut water and secrets. Or just coconut water.

What Job Am I Best Suited To?

June 30, 2016

I don’t know why, but I enjoy taking quizzes. Maybe it’s because I was once a teenage girl with a Dolly Magazine subscription. Or perhaps it’s grown from years of doing psychological tests as part of my Psych degree. Or maybe I just have weird hobbies. (Not poorly designed Buzzfeed tests that aren’t set up for response bias, bullshit or OTT Twilight-fandom-ness, mind you.)

Either way, I recently took a TIME Magazine quiz on finding the best job for your personality. Yes, TIME Magazine is slowly turning into Buzzfeed. Never mind, moving along.

The quiz used questions from an American university professor designed to measure six personality traits (realistic, investigative, artistic, social, enterprising and conventional) and match those to personality types that are known to suit certain jobs. I also chucked in my preferred/realistic income bracket, age, gender and university education. My ideal job? According to the folks at TIME:

Screen Shot 2016-06-29 at 9.24.37 pmScreen Shot 2016-06-29 at 9.37.39 pm

Yes, a broadcast news analyst. I scored extremely low on ‘Realistic’ (e.g. moving things, manual labour, getting up and doing shit) and ‘Conventional’, moderate to increasingly high on ‘Investigative’, ‘Enterprising’, ‘Social’ and ‘Artistic’ respectively.

Interestingly my other top matches were: industrial/organizational psychologist, and poet/lyricist/creative writer. Interesting to me because I studied psychology at uni, and was into creative writing in a huge way when I was younger.

Screen Shot 2016-06-29 at 9.37.46 pmScreen Shot 2016-06-29 at 9.37.17 pmSo how does my current job’s supposed personality requirements compare to my self-reported scores in these areas?

Screen Shot 2016-06-29 at 9.37.30 pm

Apparently much too investigative, artistic and social, but not enterprising or conventional enough… Let’s just say that I really do love looking at campaign and audience data to find consumer patterns, A/B testing with weird copy I write and sending GIFs to my clients, but not good at hustling and getting new contracts… which is why I work at an agency so I don’t have to do that. 😎😎😎

Segue – did you also take the TIME Magazine quiz, but got Advertising and Promotions Manager as your top employment pick? Bolster Digital (them people who pay me) is actually on the hunt for some new staff in Sydney and Melbourne. Job listings here. We don’t have high turnover. We just have lots of clients and work.

Bootcamp, Free Food & other Google Bits

June 23, 2016

Saw this while setting up a GDN campaign yesterday… Really, Google?! πŸ˜‚πŸ˜‚πŸ˜‚

Screen Shot 2016-05-24 at 5.21.36 pm

Serious business now… A couple of weeks ago, I headed over to Syd with the Bolster team to catch up with a few of our Sydney clients. We also made time to meet up with Bolster’s kickarse Google team (our account strategist & agency development manager who help us make the most of Google products for our clients). Always lovely to meet people IRL after working with them remotely for ages, and even more lovely to eat at the Google cafeteria. I know, I’m a weirdo but BUFFET AND FREE WATERMELON.

Carl & Paige being nerdy at Google Partners Bootcamp πŸ€“πŸ€“ #AcademyBootcamp #blstrDIGITAL

A photo posted by Bolster ( on

I also attended the Google Partners Academy Bootcamp in Melbourne earlier this week for a whole day of training on Mobile Advertising, and sat the exam. I am already Google AdWords Certified (Fundamentals & Display Advertising) and did know a lot of the exam contents from my day-to-day work in AdWords. Even so, it was definitely valuable to pick up pointers around those tricky technical questions like SDKs, app URIs and server-to-server conversion tracking (okay, okay, I didn’t know too much about advertising apps on AdWords but now I do). Hooray for upskilling.

Three Out Of Ten

June 5, 2016

Screen Shot 2016-06-05 at 8.49.22 pm

POW. Have been eagerly awaiting this week’s ARIA results to come in, and so happy to announce that three releases that we’ve been working on at Bolster Digital landed in the top ten.

To be fair, we’ve only been working on Adele’s latest single (via Remote Control) but stoked to see Flume (Future Classic) and Catfish and the Bottlemen (Caroline) enter so high on the list. Always makes me happy to see an Australian artist reach top spot in the charts too.

50 Months Later

April 13, 2016


Huzzah! I made it a goal in March 2012 to blog at least once a month… And here we are, 50 months and 260 blog posts later. I set myself this goal because I’ve always subscribed to the SHOW, DON’T TELL school of thought. I can’t put down blogging as a skill, or list my experience with WordPress, or claim to be a ‘digital native’ without some proof.

I have been blogging at least once a month about things that interest me around the music industry, updates with my career, happenings with my band, nerd-outs over technology, examples of my freelance photography work and other ramblings for over fifty months now. A big cheers to the random 100 people who actually check back here each month. Good to know that people other than my parents think I do interesting things to earn my keep.

1 of 37,652

April 5, 2016

All the stars aligned over the last week and I ended up having mad whisky-fulled chats about the music industry with a bunch of former Shock Records peeps, a British A&R guy and an American tour manager about the general shape of the music industry. Interestingly the Brit and the Yank both mentioned how supportive and healthy the music industry is down under, particularly the wealth of grants and scholarships on offer in this fine country. They both also mentioned how talented our bands are because OF COURSE THEY ARE (the name Kevin Parker always gets said).

It’s perfect timing then for Music Australia’s new stats around the music industry in Aus and its positive impact on the nation’s economy (gotta love them numbers). More importantly, Music Australia also had a look at the potential of our local music sector and what it could achieve with a bit more government support.

Things that stuck out to me:

  • 36 of the top 100 ARIA albums of 2014 were by Australian acts. Would be interesting to see similar stats for other countries and see how other nations compare (apart from the UK and the US where locals probably dominate sales).
  • 263 homegrown bands showcased internationally through Sounds Australia (Darts to be in that figure somewhere in a couple of years *self-conscious cough*).
  • More Australians attend music-related events that sports.
  • Every gold coin put into the local music business circulates $3 back into the Aussie economy. (I don’t know how that sorcery works but fucking sounds good.)

Also the results show that I am one of 37, 652 full-timers in Australia’s music sector. Pretty neat, huh? For some reason I thought there only about 10K of us.

Full report here and Music Australia’s blog post breakdown about what this all means here (including why we need to protect our fantastic live music scene since incomes are heavily skewed towards live vs. recorded music).

That feeling when…

March 13, 2016

Screen Shot 2016-03-13 at 3.19.10 pm

One of your clients debuts at #1 on the ARIA Album charts!!!

Am very lucky that we are working with the very talented The Cat Empire on their Rising With The Sun album campaign and global tour of the same name. Got a text last night from management that the album entered the charts at the top position, beating out new entries from Kendrick Lamar’s new album.


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Pandora, Pause Fest & Being Single

February 20, 2016


Had the pleasure of working on the digital advertising side of things for Pause Fest this year through Bolster Digital, and ducked out of the office to check out a few sessions too on the Friday (cheeky face + pass above).

If you’ve never heard of PF (?!) it’s the premier creative tech conference/expo/festival in Australia. Think seven days of workshops, talks, networking, expos, masterclasses, screenings, interactive events and more across technology, digital, creative, innovation and business in Melbourne.

I went down to check out the start up expo (bumped into a few ex-Collabforge buddies promoting their startup!) as well as listen to a few of the Business Day talks. The most interesting talk was Pandora’s Jane Huxley discussing music streaming in the creative economy. Here are some interesting tidbits I picked up from Jane’s talk:

  • Pandora is essentially a data company. The company uses the music genome project to describe/classify/group any piece of music using over 450 music genes. Pandora also uses insights from plays, similar acts, geographic location of listeners who ‘thumb up’ tracks etc. to help artists/labels make important decisions (the same could be said about Spotify insights, iTunes Connect data, mailing list info and Facebook audience insights too… which most bands sadly don’t use to their advantage).
  • There’s a huge difference between having music obsessives (ahem, me) and non-music fans as the end consumer. Pandora has never hugely appealed to me because I’m psycho when it comes to what I listen to… Like all music nerds, I have a few rituals such as listening to at least two new albums each Friday and putting songs on playlists depending on what colour scheme I hear when I listen to it. The crowded on demand streaming market includes the likes of Spotify, Deezer, formerly Rdio, the soon-to-be-gone JB Hi-Fi Now, the maybe-soon-to-be-gone Tidal, and Rhapsody. All geared for types like me. Pandora, on the other hand, are for people who enjoy music and want it playing for whatever reason (workouts, in the office, for dinner parties) but are passive listeners. These users want their chosen platform to pick music for them, and that’s where the music genome project comes in handy. Pandora uses mathematical algorithms to queue up songs that have a similar musical fingerprint to the song that just preceded it. This is like next level ‘related artists‘, hey?
  • Pandora work with three types of users. (Users is probably the wrong word but hear me out.) 1. BANDS who can use insights to push their music out to fans (see: next dot point on list). 2. FANS who use Pandora to discover new music they may dig thanks to the magic that is the music genome project. 3. Non-music BRANDS who can use bands as a way to find new consumers.
  • “Recorded music is the business card of the musician.” Direct quote from Jane, but pretty sure I’ve said similar things less eloquently in the past. Jane used Odesza as a recent example, with the band using Pandora to promote a Pandora-specific presale (Pandora blog post about it here).

You can follow Jane on Twitter here. And… I don’t have Pandora but I am a huge Spotify advocate so feel free to follow my many bizarro playlists here.

P.S. For a festival that ran over Valentine’s Day weekend, I feel like my one-day pass for the Business conference was very fitting as a single lady.

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