Entries from August 2016

BIGSOUND Buzz

August 31, 2016

WARNING: THIS SITE IS FUCKING BEAUTIFUL.

Screen Shot 2016-09-18 at 4.17.26 pm

Bolster (well, Mike & Nicky) built a social analytics site called BIGSOUND Buzz to accompany BIGSOUND. It ranks all 160 bands from the festival lineup according to who is the most talked about on Facebook and Twitter, over windows of the last 6 hours, 12 hours, day, 2 days and a week. Neat little summary around it on The Music.

Did notice a couple of grumpy peeps rag on this saying you can’t rank bands objectively because taste is subjective… which is TRUE. We’re not trying to rank the best bands of BIGSOUND, just trying to make all the noise a bit neater and see which bands people are writing the most about! Two different things. Also you’ll thank us at 10.30pm on day three when you don’t know which band to see next and your brain is fried ;)

Enjoy x

P.S. Here’s another bzzzz I like quite a lot.

Guess Who’s Running a BIGSOUND Workshop?

August 22, 2016

Me!

Headed up to Fortitude Valley in a few weeks for BIGSOUND, and excited to announce that I’ll be running a workshop with my boss at Bolster, Alex Zaccaria.

Naturally the workshop is on digital advertising (what we do best), and is called “Digital Advertising: More Than Just Boosting A Post?” Blurb below (no crediting because ahem, I wrote the blurb myself):

Too often bands, labels, festivals, and promoters focus too much on boosting a couple of page posts and forget all about the other digital advertising platforms. This masterclass dives into the different advertising channels on offer including Google Search, Google Display Network, YouTube, Instagram, Twitter, publishers and more, plus other kinds of Facebook advertising types. You’ll learn about each platform’s key benefits for different kind of music product (recorded music vs. live music), and when in a campaign cycle each works best.

More info here. Hoping to get a nice mix of industry peeps across bands/management, labels, events, festivals and venues. If I remember correctly, only about 42 places for this masterclass. Registrations only to conference pass holders (BOOK YOUR CONFERENCE PASS IT WILL SELL OUT I AM NOT JOKING).

See you all in September!

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