Entries from June 2016

What Job Am I Best Suited To?

June 30, 2016

I don’t know why, but I enjoy taking quizzes. Maybe it’s because I was once a teenage girl with a Dolly Magazine subscription. Or perhaps it’s grown from years of doing psychological tests as part of my Psych degree. Or maybe I just have weird hobbies. (Not poorly designed Buzzfeed tests that aren’t set up for response bias, bullshit or OTT Twilight-fandom-ness, mind you.)

Either way, I recently took a TIME Magazine quiz on finding the best job for your personality. Yes, TIME Magazine is slowly turning into Buzzfeed. Never mind, moving along.

The quiz used questions from an American university professor designed to measure six personality traits (realistic, investigative, artistic, social, enterprising and conventional) and match those to personality types that are known to suit certain jobs. I also chucked in my preferred/realistic income bracket, age, gender and university education. My ideal job? According to the folks at TIME:

Screen Shot 2016-06-29 at 9.24.37 pmScreen Shot 2016-06-29 at 9.37.39 pm

Yes, a broadcast news analyst. I scored extremely low on ‘Realistic’ (e.g. moving things, manual labour, getting up and doing shit) and ‘Conventional’, moderate to increasingly high on ‘Investigative’, ‘Enterprising’, ‘Social’ and ‘Artistic’ respectively.

Interestingly my other top matches were: industrial/organizational psychologist, and poet/lyricist/creative writer. Interesting to me because I studied psychology at uni, and was into creative writing in a huge way when I was younger.

Screen Shot 2016-06-29 at 9.37.46 pmScreen Shot 2016-06-29 at 9.37.17 pmSo how does my current job’s supposed personality requirements compare to my self-reported scores in these areas?

Screen Shot 2016-06-29 at 9.37.30 pm

Apparently much too investigative, artistic and social, but not enterprising or conventional enough… Let’s just say that I really do love looking at campaign and audience data to find consumer patterns, A/B testing with weird copy I write and sending GIFs to my clients, but not good at hustling and getting new contracts… which is why I work at an agency so I don’t have to do that. 😎😎😎

Segue – did you also take the TIME Magazine quiz, but got Advertising and Promotions Manager as your top employment pick? Bolster Digital (them people who pay me) is actually on the hunt for some new staff in Sydney and Melbourne. Job listings here. We don’t have high turnover. We just have lots of clients and work.

Bootcamp, Free Food & other Google Bits

June 23, 2016

Saw this while setting up a GDN campaign yesterday… Really, Google?! 😂😂😂

Screen Shot 2016-05-24 at 5.21.36 pm

Serious business now… A couple of weeks ago, I headed over to Syd with the Bolster team to catch up with a few of our Sydney clients. We also made time to meet up with Bolster’s kickarse Google team (our account strategist & agency development manager who help us make the most of Google products for our clients). Always lovely to meet people IRL after working with them remotely for ages, and even more lovely to eat at the Google cafeteria. I know, I’m a weirdo but BUFFET AND FREE WATERMELON.

Carl & Paige being nerdy at Google Partners Bootcamp 🤓🤓 #AcademyBootcamp #blstrDIGITAL

A photo posted by Bolster (@blstr.co) on

I also attended the Google Partners Academy Bootcamp in Melbourne earlier this week for a whole day of training on Mobile Advertising, and sat the exam. I am already Google AdWords Certified (Fundamentals & Display Advertising) and did know a lot of the exam contents from my day-to-day work in AdWords. Even so, it was definitely valuable to pick up pointers around those tricky technical questions like SDKs, app URIs and server-to-server conversion tracking (okay, okay, I didn’t know too much about advertising apps on AdWords but now I do). Hooray for upskilling.

Three Out Of Ten

June 5, 2016

Screen Shot 2016-06-05 at 8.49.22 pm

POW. Have been eagerly awaiting this week’s ARIA results to come in, and so happy to announce that three releases that we’ve been working on at Bolster Digital landed in the top ten.

To be fair, we’ve only been working on Adele’s latest single (via Remote Control) but stoked to see Flume (Future Classic) and Catfish and the Bottlemen (Caroline) enter so high on the list. Always makes me happy to see an Australian artist reach top spot in the charts too.

Sailormouth

June 4, 2016

I love taking portraits of new people, and had the pleasure of taking photos of Sophie Benjamin recently for her music adventures as Sailormouth, as well as professional pics for her journalism work. Hint: the bespectacled portrait is for her work pics.

Some of my favourites below. Check out her Facebook page for Sailormouth updates, and listen to her music from Spotify here.

DSC_0512_Edit DSC_0429_Edit DSC_0719_Edit DSC_0818_Edit

Theme by Blogmilk + Coded by Brandi Bernoskie