Entries from April 2016

Canada: Getting Real

April 21, 2016

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Can’t believe I’ll be in Canada NEXT WEEK. It’s getting real. Details for our Canadian Music Week showcases above. Come hang out, watch me do my resting bitch face thing in a whole new country. Stoked!

UPDATE: Our set at The Great Hall is now at 8pm!

Super Posh Posh

April 17, 2016

This is a bit late… but posh photoshoot I did with Kat for Two-Halves here! That necklace = heart eyes. Full Two Halves blog post here, and some faves below.

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50 Months Later

April 13, 2016

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Huzzah! I made it a goal in March 2012 to blog at least once a month… And here we are, 50 months and 260 blog posts later. I set myself this goal because I’ve always subscribed to the SHOW, DON’T TELL school of thought. I can’t put down blogging as a skill, or list my experience with WordPress, or claim to be a ‘digital native’ without some proof.

I have been blogging at least once a month about things that interest me around the music industry, updates with my career, happenings with my band, nerd-outs over technology, examples of my freelance photography work and other ramblings for over fifty months now. A big cheers to the random 100 people who actually check back here each month. Good to know that people other than my parents think I do interesting things to earn my keep.

How Australian consumers do… stuff

April 10, 2016

Recently stumbled across Google’s Consumer Barometer Tool, and its Graph Builder. Essentially you pick some filters:

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And then check out the questions to get data for your audience! Annoyingly there are a few issues with the MUSIC filter… It doesn’t explain what counts as a MUSIC product purchase (not mentioned in their methodology but I’m guessing anything from a $0.99 iTunes single to a $400+ SITG ticket, but does it include things like instrument apps, metronome apps, instruments from eBay, sheet music etc.?) and that some questions don’t have enough responses from MUSIC users to have any data!

That aside, it’s a pretty cool insights tool, and probably works a dream if you’re in the US or a clothing retailer in Australia. Check it out here, and below are a few things I found interesting if you are too lazy to have a dig around:

  • Music was the second most watched video genre watched by users in their last session, with 28% of all Aussies (note: without the MUSIC filter) surveyed saying yes to this. Comedy was king at 29%, and TV shows sat at 23%. Everything else including beauty & fashion, health/fitness/exercise, how to videos and the like trailed far behind.
  • Users were more likely to watch videos in the evening regardless of the day of the week… Definitely something to note when advertising video content or with YouTube advertising on a limited budget.
  • Australians who purchased music last were slightly more likely to have heard of the product through advertising (14%) compared to all Australian purchases regardless of type (12%).
  • The MUSIC filter also worked on the question, ‘On what type of website did people make their online purchase?’ Stats below… I’m assuming download portal means iTunes, Bandcamp and the like. What really surprised me was that more of the users purchased from the record label over a record shop, but it should be noted that the survey pool on this Q was a measly 200 users. Hardly accurate for consumer behaviour of all Aussies but interesting nonetheless.

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April 5, 2016

All the stars aligned over the last week and I ended up having mad whisky-fulled chats about the music industry with a bunch of former Shock Records peeps, a British A&R guy and an American tour manager about the general shape of the music industry. Interestingly the Brit and the Yank both mentioned how supportive and healthy the music industry is down under, particularly the wealth of grants and scholarships on offer in this fine country. They both also mentioned how talented our bands are because OF COURSE THEY ARE (the name Kevin Parker always gets said).

It’s perfect timing then for Music Australia’s new stats around the music industry in Aus and its positive impact on the nation’s economy (gotta love them numbers). More importantly, Music Australia also had a look at the potential of our local music sector and what it could achieve with a bit more government support.

Things that stuck out to me:

  • 36 of the top 100 ARIA albums of 2014 were by Australian acts. Would be interesting to see similar stats for other countries and see how other nations compare (apart from the UK and the US where locals probably dominate sales).
  • 263 homegrown bands showcased internationally through Sounds Australia (Darts to be in that figure somewhere in a couple of years *self-conscious cough*).
  • More Australians attend music-related events that sports.
  • Every gold coin put into the local music business circulates $3 back into the Aussie economy. (I don’t know how that sorcery works but fucking sounds good.)

Also the results show that I am one of 37, 652 full-timers in Australia’s music sector. Pretty neat, huh? For some reason I thought there only about 10K of us.

Full report here and Music Australia’s blog post breakdown about what this all means here (including why we need to protect our fantastic live music scene since incomes are heavily skewed towards live vs. recorded music).

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