Entries from February 2014

Horns & Vids & Vimeo

February 28, 2014

I had the Vimeo staff picks stream open on my computer the other night and this video came out. Rad song, amazing video.

CANDICE GORDON | Sound of Horns from conorfinnegan on Vimeo.

New creative space!

February 24, 2014

I recently sold my bedroom couch for $40 (thanks, Gumtree!) and purchased a new desk for exactly $40. Yes, I know it was weird to have a couch in my bedroom and it never got used because I also have a lounge room… Anyway, getting side tracked here.

The thing is I now have a dedicated computer desk in my room (for writing/blogging, photo editing and graphics design) and then a whole new desk just for painting and illustrating. It makes it so much easier to be creative when I don’t have to spend five minutes putting away all my other crap just to sketch something out.

And here are some little random things I’ve been working on lately from my new creative workspace!

Polyester Girl

February 24, 2014

It’s a (semi) sad day for me. Polyester Records on Flinders Lane (with its big, shiny red dot window) is my favourite place to buy CDs, and it was announced on Tonedeaf today that they’ll be shutting its city doors.

There’s a silver lining in every cloud though. The owners have said that they are closing the more expensive (and newer) city branch to concentrate on its original Brunswick Street store and its online operations. Hoorah. Realistically the Fitzroy shop is actually walking distance from my house so maybe this will force me to wander around Brunners more.

Anyway, how great is this song?! The video on the other hand…

FB QR code, easier to force people to friend you?

February 21, 2014

Have you ever met someone crazy cool and you’ve both tried to find each other on Facebook… and failed miserably? (And not the 10 other times some weirdo you’ve just met and want to get away from is insisting you accept their friend request instantly. Awks.)

I discovered an interesting feature on the Facebook Android mobile app: a personalised QR code you can pull up on your phone’s screen. It’s huge and all the other person needs to do is scan it.  Apparently Android’s have had it since last year. Exhibit A & B:

Brownie points because it’s near the friend requests and suggestions section on the Facebook app AND it has a QR code reader option. Now the next time some creep whips out his phone to add me, here’s to hoping he has an iPhone.

P.S. Let me use this opportunity to express my rage at the fact that phone manufacturers hae not made QR code readers inegrated with their phone’s native camera app. There’s an iPhone hack but still.

Darts @ Lawsfest 2014

February 19, 2014

Just announced! Darts are playing Lawsfest again this Easter weekend. Exciting times. Lawsfest is an underground camping music festival in northeastern Victoria. Other bands playing this year are my good mates Going Swimming (pew pew) and other sweet bands like Drunk Mums, Lurch & Chief, Skyways Are Highways, Pretty City, Rayon Moon and I’ll Be An Indian.

I also stumbled across this Vimeo clip from the very lovely Sigrid (she was a model in the shoot I photographed for Made By Morton) today. This is what went down at Lawsfest 2013. You can see from about 2:20 that really bad hair on my part went down. I promise I’ll have better hair this year.

Lawsfest from Sigrid Petersen on Vimeo.

‘New’ Twitter

February 19, 2014

Jebus, loving the ‘new’ Twitter design. New in single quotation marks because the functionality seems to be pretty much the same (correct me if I’m wrong) but the facelift is lovely and clean.

P.S. If you want to find out what I’m listening to and which mode of public transport is failing me right that second (also known as my tweets), follow me here.

Food porn for all

February 18, 2014

Everyone has that totally embarrassing friend who insists on taking the entire table’s meals before any of us are allowed to tuck in. It gets irritating but most of the time I let them be—not without some eye-rolling, of course—or I poke fun of them if the offender is a close friend. And then I eat my meal.

It’s hilarious and slightly precious that some restauranteurs and chefs get so upset that they outright ban food photography at their establishments (overkill). The Restaurant and Catering Association has recently set out a protocol for its member dining venues. Why restaurant owners need guidelines on this is beyond me, but they will now have a helping hand when it comes to dictating how their patrons are allowed to take food porn pictures.

The only interesting thing about this slow-news-day story is that the Restaurant and Catering Association national president Matteo Pignatelli (of Matteo’s in Fitzy North, just down the road from me) has said: “People are inevitably going to tweet about their meals, so it’s up to restaurants to say, if you’re going to do it, here are the tags to use.” (Quote via Larissa Dubecki’s article in The Age).

I’ve worked on social media management for a handful of bars and restaurants in the past, and the biggest issue was convincing them to be comfortable with whatever pictures pop up with the venue’s tag. Someone Instagrams a pic of burnt pizza with #yourvenuename as a hashtag? Seriously, just make better food. And get people enjoying their meals to post more images to that hashtag to push the negative one down (read: discounts and other incentives).

Anyway, check out this Instagram account that is dedicated to regramming gross food pictures that people take. Handy hint: look at this when you’re trying to diet. You’ll never touch a roast chicken again.

Supergraph superawesome

February 18, 2014

Checked out Supergraph over the weekend. It was the festival’s first run and it was incredible!

It was held The Royal Exhibition Centre in Carlton Gardens (ahem, one of my favourite buildings in Melbourne), and the hall was dotted with cute and colourful stalls from artists and designers. There were prints, original pieces, sculptures, post cards, clothes, lights, piñatas and other beautiful oddities for sale. I don’t have much disposable income at the moment, so I went armed with what money I had to spare. Ended up purchasing a numbered print from an artist called Francesca Henry-Pierre from the Print Society, shipped all the way from London town… but it took me about ten rounds of the whole place to decide which one piece I wanted to get. Can’t wait for next year.

Facebook ads make your page worse (not better)

February 17, 2014

Facebook advertising is the bane of any social media account manager. Ask anyone. There’s so much involved: writing copy, finding images, formatting/resizing said images, getting the creatives approved by the client, INDIVIDUALLY LOADING THEM ALL UP and targeting them (this is the worst part), keeping track of which ones are going well, pausing poorly performing ads, changing bids on okay/great ads, tracking your spend and then putting together a report for your client. It’s just one of the more unpleasant parts about being an account manager and, unfortunately, one that’s highly sort after.

I found this great video by Sydney YouTuber Veritasium about his experiment into Facebook advertising. Clever, interesting and definitely backed by my experience at various jobs. I did notice that reach and page engagement on my huge pages with large budgets (ahem, anywhere from $5,000 to $140,000) did decline dramatically even though the fan base had increased dramatically. I’m not even talking about these metrics as a percentage of the whole fan base. I’m talking raw figures.

A post that would have reached 20,000 fans and gotten 800 likes ended up getting a reach of 5,000 fans and 20 likes. It makes agencies look like baffoons when we promise our clients a certain amount of (almost) guaranteed likes per dollar and an obvious increase in engagement. This whole time we thought Facebook had rejigged its EdgeRank and that other similar companies had just simply upped their bids to a level that we couldn’t match (both still possibly true).

Facebook, if you’re reading this, please fix it! There are genuine advertisers interested in spending real money to connect to more of their real-life consumers online. I’d rather have a small page with an incredible loyal following and highly relevant conversations.

Photographer speed dating

February 15, 2014

Pause Fest (aka Australia’s answer to SXSW) is on this weekend, and I was fortunate enough to score a seat at The Loop‘s Photography Portfolio Masterclass.

Ever been speed dating? I haven’t, but I am pretty sure this was pretty similar in concept and totally awesome. Six amazing professional photographers at a table each, five extra chairs for budding snappers, and 30 minutes to get our portfolios critiqued. Some of attendees brought giant, beautiful printed portfolios, some were students with nothing at all. I brought my tablet with my online photography portfolio. We each had some time to explain our situation (current job, desired photography niche, career goals, yadda yadda yadda) to the mentor and we all received useful and targeted feedback. Even comments for other photographers in completely different stages of their careers mentally flagged some things that I need to watch out for.

Read more about it on The Loop’s blog here. And here’s a pic from their Instagram! See that girl in the sleeveless grey dress in the background of the bottom image? That’s me, demonstrating extremely bad posture.

Theme by Blogmilk + Coded by Brandi Bernoskie